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SRI UK Renamed Sponsorship Intelligence in Takeover

Zenith Media announced today that it has acquired the business of SRi UK, the market-leading sponsorship and sports marketing research company. The new division will be called Sponsorship Intelligence.

‘I couldn’t be more pleased that Zenith are our new owners,’ said Jamie Graham, former Head of SRi UK and now Director of Sponsorship Intelligence.

‘The existing network of Zenith researchers spread across the globe will allow us multi-national capabilities and media understanding second to none in our niche sector. The availability and breadth of data that Zenith affords us means that we’ll be able to analyse media delivery of the world’s largest sports properties at a level and speed yet to be realised.’

Graham adds, ‘The whole SRi UK team has joined Zenith and we are all enthusiastic about the future. We offer a complete skillset that includes wide-ranging desk, media and consumer research experience. Our capabilities coupled with Zenith’s considerable global resources has taken us way beyond what SRi was able to offer and ensures we are immediately a major player. Our existing clients are more than happy with the new arrangement and we are pleased by the feedback we’re getting from the market’.

The new company is encouraged that in the first two weeks of operations the Guardian Media Group, SPAR, Blue Square.com and FIFA Marketing have commissioned new projects.

From Zenith’s point of view, whilst Sponsorship Intelligence delivers an additional source of revenue, it builds on a vision to provide total communications management for Zenith’s clients. The company has recognised a growing interest in sponsorship as part of the marketing communications mix by building a new alliance group headed by Tim Brady, which will be concerned more widely with all aspects of sponsorship. An integral part of this offering is Sponsorship Intelligence.

Tim Greatrex, Deputy Managing Director of Zenith says ‘This is an exciting development for all concerned and is another pioneering step for Zenith in the media world. We have acquired a fantastic team with big ambitions.’

Zenith Media is a major global media communications agency with 88 offices in 45 countries in Europe, Asia, the Middle East, and the Americas. Zenith Media provides its clients with a worldwide operating capability. It has global billings of over £7bn and over 2,000 employees.

Zenith Media is owned in a 50%:50% joint venture by Cordiant Communications Group plc and Publicis SA. Its clients include BT, Campbell’s, HSBC, Hyundai, Kingfisher, Kraft Jacobs Suchard, Mars, MG Rover, Toshiba, Toyota/Lexus, and United Airlines.

Zenith Media continues to invest heavily in recruiting, training, and retaining the very best talent. This continuing investment enables Zenith to provide leadership in media to its clients across the planning and buying of all media including interactive, direct response and sponsorship, thereby fulfilling its mission statement – to deliver sustainable competitive advantage to clients.

For more information about Zenith Media please visit our website at www.zenithmedia.com or contact:

Jamie Graham
Director, Sponsorship Intelligence

Tel: +44 20 7298 6967 Fax: +44 20 7298 6968
E-mail: jamie.graham@zenithmedia.co.uk

Vas James
Marketing Director, Zenith Media

Tel: +44 20 7298 4976 Fax: + 44 20 7298 6915
E-mail: vasanthi.james@zenithmedia.co.uk