The Scottish Rugby Union is delighted to announce today that it has secured a new substantial seven-figure, four-year sponsorship deal with The Famous Grouse to continue backing the Scotland rugby team.
The new deal which, for the first time, also involves the support of the Scotland A team, in addition to the ongoing support of the Scotland Sevens team – will run until 2004, covering the next Rugby World Cup 2003.
The SRU was the first northern hemisphere union to secure sponsorship for a national rugby team when The Famous Grouse backed the Scotland tour to New Zealand in 1990.
‘Our relationship with The Famous Grouse is self-evidently strong,’ said SRU chief Executive Bill Watson. ‘The Famous Grouse has supported Scottish rugby through thick and thin. In spite of all the turbulent transition to professionalism, I am delighted at the faith shown in our national rugby team and Scottish rugby by one of Scotland’s major businesses.’
‘Their decision to renew their sponsorship was made before last Sunday’s epic Calcutta Cup match. As I say, it is most gratifying that such faith should be demonstrated in the future of our sport.’
Ken Grier, Brands Director for Highland Distillers Limited, said: ‘We are delighted to be renewing our contract with the Scottish Rugby Union. We are confident that with our continued investment into Scottish rugby, the partnership will go from strength to strength.2
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For further information please contact
Graham Law
+44 131 346 5000