Turner Broadcasting System (TBS) Latin America, Inc. and PSN.com, the Internet portal of Pan-American Sports Network, are entering into an agreement to deliver co-branded content on Turner’s award-winning Web sites, CNNenEspanol.com and CNN.com.br. The deal was announced today by John Friend, senior vice president of business development for TBS Latin America, Inc. and Flavio Maria, COO of PSN.com
Beginning Aug. 13, CNNenEspañol.com and CNN.com.br will place PSN.com headlines and links to sports-related videos in co-branded boxes on the front pages of their respective sports sections. These headlines and video links will take users to co-branded pages housing the correlating full stories or videos.
This initiative combines two powerful newsrooms in one central Web location―making the online experience more enjoyable for the Latin sports enthusiast. This marriage of general news and sports expertise will create a one-stop destination whereby Spanish and Portuguese-language Web users can access general news, health and financial advice through CNN’s Web properties as well as in-depth coverage of regional and world sports from PSN.com’s and CNN.com’s Spanish and Portuguese language Internet properties. The terms of the deal also include branding and promotion on each other’s Web sites.
‘The sports sections on CNNenEspanol.com and CNN.br.com are already among our most consistently high performing areas, and both have seen double-digit growth in page-views since January of this year,’ said Friend. ‘Offering our users access to PSN.com’s in-depth sports content allows us to further enrich our sites with valuable, regionally-relevant stories on the sports they care about most.’
‘We’re excited to work with CNN to better serve the Latin American sports fan,’ says Flavio Maria, COO of PSN.com. ‘The combination of CNN’s powerful news brand with PSN’s expertise in Latin American sports creates a unique opportunity to provide in-depth coverage of the region’s top sporting events.’
For further information please contact:
Caroline Rittenberry
Atlanta
Tel:404.827.1035
Email:caroline.rittenberry@turner.com
Pablo Conde
Miami
Tel:954 964 9300
Email:pconde@psntv.com