BigPond’s sports channel takes pole position at Bathurst Telstra BigPond, Australia’s number one ISP, has cemented its place as a premium content provider with the launch of its V8 Supercar website offering a driver’s seat view as the Bob Jane Tmarts 1000 gets underway this week.
BigPond Managing Director, Justin Milne, said the recent sponsorship deal with The Australian Vee Eight Supercar Company had seen BigPond’s sports channel change the expectations of broadband users.
‘Broadband or high speed Internet access is set to change the way Australians view major sporting events. BigPond’s sports channel puts around-the-clock V8 racing, National Rugby League, Rugby World Cup and Australian rules football content within reach of an audience of almost 270,000 BigPond Broadband customers,’ he said.
‘BigPond Broadband expects to serve a growing band of sports followers who want access to special offers not available via television including our subscription free Rugby World Cup package, ‘seen-first-on-BigPond’ V8 Supercar content and AFL and NRL highlights and games action.
‘V8 Supercar racing ranks as one of the most popular sports after Australian Rules football and the Melbourne Cup. Only BigPond Broadband offers the exciting new interactive V8 Supercar site where motor sports fans can enjoy a virtual driver / pit crew experience by driving every track and viewing highlights from previous races and shoot outs. Importantly, BigPond Broadband customers enjoy free and exclusive subscription to the V8 Supercar site and there are no download fees for BigPond ADSL and Cable customers.
‘The experience is different and complimentary to television as it is interactive and features live and exclusive coverage of the qualifying rounds, the top 10 Shootout and press conference access, in-car cams and direct access to the driver/team communications channel. This combination provides a unique experience for the V8 Supercar fan, not seen before in Australia.’
BigPond’s strategy is to stimulate consumer broadband uptake through compelling music, entertainment, sport, news and gaming content. BigPond Broadband ADSL and Cable customers have unmetered access to content that does not count towards their monthly usage plan, including:
* v8supercar.bigpond.com
* afl.com.au
* nrl.com.au
* thebasement.com.au
* games.bigpond.com
BigPond is Australia’s largest ISP with a million and a half customers and was recently voted Best ISP at the 2003 Australian Telecom Awards.
Telstra Media Contact:
Kerrina Lawrence, Telephone: 03 9634 7134 or 0419 352313
For more details contact:
Martine Cousins
Media Manager
Australian Vee Eight Supercar Company
Tel: 07 5526 3564
Direct: 07 5630 0315
Mobile: 0411 289 630
email: mc@avesco.com.au
www.v8supercar.com.au