Sportradar, the international sports data intelligence and digital content service provider, has extended its partnership with the International Tennis Federation for a further three years.
The deal will see Sportradar remain the official data partner to the ITF and build upon a relationship that began in 2012.
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As part of the partnership, the ITF will “continue to invest significantly into accreditation, control systems and personnel to safeguard the integrity of tour events, leading the tennis world in efforts to ensure a secure player and fan experience.”
The ITF will also utilise the universal fraud detection system, the bet monitoring service of Sportradar’s integrity service.
In addition, Sportradar will offer fans an enhanced digital experience, with new websites, apps and products.
Carsten Koerl, chief executive of Sportradar, said: “Sportradar is the world leader in helping leagues and federations across the globe maximize the value of their data whilst ensuring the integrity of sport.
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By GlobalData“We’ve partnered with the ITF for almost a decade, and the extension of our agreement is a sign of their continued trust, which is built on a shared commitment to innovation and to driving increased fan engagement. We are passionate about tennis and I’m very proud of the benefits this partnership will bring to an incredible sport.”
Dave Haggerty, president of the ITF, added: "We look forward to our continued partnership with Sportradar as we deliver technology that will help to ensure the protection of integrity and data as well as a digital platform that will enhance the fan experience around ITF World Tennis Tour and major events, including the Billie Jean King Cup.”
Earlier this month, Sportradar agreed a two-year data and content partnership with the International Cricket Council.
