Premier League taps Adobe as part of wider digital transformation efforts
Adobe becomes the league's digital fan experience partner, as well as its creativity partner.
Cloud
Aston Martin F1 secures CoreWeave and Realme as new partners
Stats Perform agrees data tie-up with ELF, hires new CFO
Haas F1 partners with cloud communications platform Infobip
Formula E extends London E-Prix deal with Excel, signs Autoliv partnership
Atletico extend Nike kit deal, Monaco replace Kappa with Mizuno
Infront and FIFA strengthen ties through production deal
Atletico Madrid extend and expand with Google Cloud and Mahou San Miguel
