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Innovation in the sports industry is constantly evolving, with activity driven by digital advancements, high-level of social media interactions, broad…
Explainer: Will a women’s fantasy football league be introduced?
Interest in women’s soccer, and women’s interest in the sport more generally, has grown steadily over the last decade. However,…
DAZN Group competes acquisition of Eleven Sports and Team Whistle
DAZN Group, the global sports media firm and parent company of the sports streaming service, has completed its acquisition of…
Fox attracts biggest Super Bowl audience since 2017
US national network Fox drew the largest audience in six years for the NFL’s showpiece Super Bowl as the Kansas…
NRL, players union strike in-principal agreement for women’s competition
Australia’s National Rugby League (NRL) is set to expand the NRLW, the country’s top women’s competition, again after reaching an…
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Canadian women’s national soccer team calls off strike over pay equality
Canada’s women’s national soccer team (CWNST) has called off its strike and will play in the upcoming SheBelieves Cup, the…
Women’s cricket rights values and coverage levels entering new age
In 2008, the eight original franchise slots for cricket’s Indian Premier League (IPL) were sold by the Board of Control…
Prominent netball backer Vitality named World Cup title sponsor
Vitality, the UK-based life insurance company, has today (February 9) been unveiled as the title sponsor of the 2023 Netball…
Women’s sport achieves record UK viewership in 2022
The average viewing time per person for women’s sport on TV in the UK increased year-on-year by a record 131%…
Unibet in multi-year Swedish deal with NHL
North American ice hockey’s NHL has brought in Unibet, the online betting site owned by Kindred Group, as an official…