Key trends to expect in women’s sport in 2026
2025 is widely viewed as a watershed year for women’s sport as it combined record-breaking audiences with mainstream cultural impact,…
Industry
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Is India next for Allianz to make a naming rights splash?
Allianz is recognized as a leading insurance and asset management company globally. It serves over 125 million clients across more…
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How the WSL leans on international soccer amid a competitive divide
The 2024-25 season of the WSL concluded earlier this month, with Chelsea being crowned champions once again and in doing…
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US Sports ownership gets complicated as prices and tensions rise
In 1989, a little-known Insurance salesman who had sold the family business and ventured into oil and gas exploration bought…
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Cosmetic brands capitalizing on the expansion of women’s sports
2025 has already seen some significant partnerships between women’s sports and beauty products. Most significantly, Maybelline has agreed a partnership…
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‘Women’s sport works for business … the challenge is opportunity’ – Beth Paretta
Formula E’s Vice President of Sporting Beth Paretta has outlined that the provision of opportunities is not only key for…
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How the momentum of women’s sports will accelerate in 2025
Women’s sport is a hot topic that can no longer be ignored. There has been an accelerated growth and level…
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Taiwan Sports Image Gift Wins 2024 Taiwan Design BEST100 “Design of the Year” Award
The Ministry of Education Sports Administration (SA) commissioned a special series of Taiwan-themed sports gifts for the 2024 Paris Olympic…
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Are streaming services ready to replace traditional broadcasters with live sports?
On Saturday night, millions of people around the world turned to Netflix to watch Jake Paul fight Mike Tyson. Whatever…
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Will AI bust before it booms for the sports industry?
“When you go through a curve like this, the risk of underinvesting is dramatically greater than the risk of overinvesting…
