KKR and Arctos: The sports-based rationale behind the acquisition
Sports teams and leagues have been experiencing considerable growth for an extended period, with the value of franchises in the…
Industry
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Op-Ed: Sports rights holders should embrace relevance rather than control
This is a collaborative piece by Robbie White, account director of corporate reputation at global communications firm Edelman. BBC Bitesize, an online…
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What are the implications of Saudi Arabia’s pivot away from sport?
As rapidly as LIV Golf came onto the scene, it seems its finances might have gone just as quickly. The…
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Key trends to expect in women’s sport in 2026
2025 is widely viewed as a watershed year for women’s sport as it combined record-breaking audiences with mainstream cultural impact,…
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Op-Ed: Why streaming is becoming the real battleground for fan loyalty
Audiences are no longer tuning in solely for the live match window and disconnecting until the next fixture. Viewing now…
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Is India next for Allianz to make a naming rights splash?
Allianz is recognized as a leading insurance and asset management company globally. It serves over 125 million clients across more…
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How the WSL leans on international soccer amid a competitive divide
The 2024-25 season of the WSL concluded earlier this month, with Chelsea being crowned champions once again and in doing…
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US Sports ownership gets complicated as prices and tensions rise
In 1989, a little-known Insurance salesman who had sold the family business and ventured into oil and gas exploration bought…
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Cosmetic brands capitalizing on the expansion of women’s sports
2025 has already seen some significant partnerships between women’s sports and beauty products. Most significantly, Maybelline has agreed a partnership…
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‘Women’s sport works for business … the challenge is opportunity’ – Beth Paretta
Formula E’s Vice President of Sporting Beth Paretta has outlined that the provision of opportunities is not only key for…
