Tennis Australia taps MKTG, Dentsu Sports Analytics to boost global growth
The pair become the governing body’s global research and insights partner.
Tennis
ATP Tour names ex-Premier Padel head Polo as new chief executive
Eleven Sports to cover WTA Tour in Poland through 2027-31 cycle
Laver Cup adds Ant International, Alipay+ as long-term sponsor
Infront Bettor seals Tennis Australia deal, Adidas partners BJK Cup finals
BJK Cup brings in Rolex to keep time for finals
ESPN sees significant growth in US Open viewership
WBD notes boosts in US Open viewing numbers for Eurosport
