University Sports
Ally increases investment in women’s sports through Disney partnership
US-based Ally Financial has stepped up its support for women’s sports through a multi-year agreement with media giant Disney.Through the…
NCAA installs Massachusetts governor Baker as new president
The National Collegiate Athletic Association (NCAA), the main US university sports organizer and regulator, has named Charlie Baker, the governor…
Big 12 hires WME Sports, IMG Media to lead global content and commercial strategy
US college sports’ Big 12 Conference has appointed Endeavor-owned athlete representation business WME Sports and IMG Media, the media arm…
ESPN delivers best opening college football weekend since 2016
ESPN, the major US sports broadcaster, secured its biggest audience in six years for the opening weekend of the college…
Big Ten finalizes $7.5bn rights deals with Fox, CBS, and NBC
US collegiate sport’s Big Ten conference has concluded its lucrative new long-term domestic TV rights deals with major national networks Fox,…
Subscribe to our Newsletter
Get industry leading news, data and analysis delivered to your inbox
Fanatics and Topps in sweeping trading cards tie-up with 100+ US universities
Fanatics Collectibles, the trading cards and collectibles division of the sportswear and equipment retailer, and its Topps sports trading card…
Learfield and athlete marketing platform Opendorse in NIL-based partnership
Learfield, the specialist US college sports agency, has entered into a strategic partnership with Opendorse, the athlete marketing platform.The deal,…
Emmert to step down as president of NCAA
Mark Emmert is to step down as the president of the National Collegiate Athletic Association (NCAA), the main US university…
Bowlsby steps down as Big 12 commissioner; record audience for Kansas NCAA triumph
Bob Bowlsby has announced he will step down as commissioner of US college sports’ Big 12 Conference later this year.…
Judge rejects Under Armour’s attempt to dismiss $200m UCLA lawsuit
A Los Angeles Superior Court judge has rejected Under Armour’s attempt to dismiss the lawsuit brought by the University of…