The ten leading beverages brands in sports sponsorship in 2022 – as of Q3
Here is the list of top ten most active beverages brands in sports sponsorship in 2022 so far.
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Summer Olympics
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Summer Olympics
Former LA28 chief Sykes named USOPC chairman
Sykes will take up his new position from 2023 when the current chair's term ends.
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The debate on transgender athletes competing in elite sport and how the IOC have leant towards inclusivity
The International Olympic Committee has announced that all its sporting federations should set their own rules around gender inclusion.
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IOC strips IBA of organizing rights for Paris 2024 boxing events and qualifiers
The International Olympic Committee (IOC) has stripped the International Boxing Association (IBA) body of its organizational and event-hosting rights for…
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Carrefour in as premium partner of Paris 2024
Carrefour, the French-based retailer and supermarket, has entered into a major sponsorship deal with the organizers of the Paris 2024…
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Final financial report reveals staging Tokyo 2020 cost $10.45bn
The organizing committee for the Tokyo 2020 Olympic and Paralympic Games (OCOG) has announced that staging last year’s postponed events…
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FIBA rejects proposal to stage Paris 2024 matches in Lille
FIBA, basketball’s global governing body, has firmly rejected a proposal by organizers of the Paris 2024 Olympic to stage some…
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IOC generates $7.6bn revenue for extended Olympic cycle
The International Olympic Committee (IOC) has revealed total revenues of $7.6 billion for the 2017-21 Olympic cycle after staging the…
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