PTO appoints Taylor as new chief marketing officer
The Professional Triathletes Organisation (PTO) has today announced the appointment of Kerry Taylor as its new chief marketing officer (CMO).Taylor,…
Multi discipline sports
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RFU commercial head Ramsey to join PTO
Stuart Ramsey will leave his role as commercial director of the Rugby Football Union (RFU) governing body to take up…
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PTO and Visit Qatar in half-decade deal for T100 World Tour final
The next five finals of the T100 Triathlon World Tour series will all take place in Qatar, it has been…
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Rouvy partners with Ironman and acquires its virtual cycling platform
Ironman, the global organizer of endurance races, and Rouvy, the indoor cycling app, have announced a new multi-faceted partnership.The agreement…
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PTO expands with Two Circles to cover new World Tour
The Professional Triathletes Organization (PTO) has extended and expanded its relationship with Two Circles, the UK-based sports marketing agency.Through an…
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PTO, World Triathlon to focus on commercial growth in 12-year tie-up
The Professional Triathletes Organization (PTO) and the World Triathlon governing body have expanded their relationship by announcing a 12-year strategic…
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Explainer: How will Supertri’s new franchise ownership model work?
Supertri, the rebranded Super League Triathlon competition, has announced it is transitioning to a new franchise-based ownership model for 2024.The competition will…
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DAZN adds Ironman to global free-tier in two-year deal
Global sports streaming service DAZN has struck a two-year, near-global broadcast deal with Ironman, the worldwide triathlon event brand.Through this tie-up,…
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Bids open for 2025 World Triathlon events
The World Triathlon governing body has announced it is welcoming hosting bids for several of its events next year.The bidding…
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Opinion: UIPM and World Obstacle foster unity through athletic competition
By Union Internationale de Pentathlon Moderne (UIPM) President Dr Klaus Schormann and World Obstacle President Ian AdamsonAt a time when…
