Ice hockey

Deutsche Telekom expands German national ice hockey rights until 2028

Deutsche Telekom, the German media and telecoms giant, has extended and expanded its media agreement with the German Ice Hockey…

Fanatics to replace Adidas as NHL’s official uniform supplier

Fanatics, the digital sports platform and e-commerce company, will replace German sportswear giant Adidas as the official on-ice uniform supplier…

NHL names Veikkaus as official sportsbook in Finland

North America’s National Hockey League (NHL) has today (March 20) announced a sports betting partnership with Veikkaus in Finland.Through the…

DSG files for bankruptcy, to be spun out from Sinclair

Diamond Sports Group (DSG), the subsidiary of Sinclair Broadcast Group that operates the Bally Sports regional sports networks (RSNs) in…

Understanding the prominence of stadium naming rights deals in North America

Among the notable news stories in recent weeks, Major League Soccer (MLS) franchise Los Angeles FC (LAFC) ended a two-year…

Unibet in multi-year Swedish deal with NHL

North American ice hockey’s NHL has brought in Unibet, the online betting site owned by Kindred Group, as an official…

NHL bites into Jersey Mike’s Subs; Golden Knights partner with Betfred

North American ice hockey’s NHL has today (February 2) announced a multi-year partnership with the Jersey Mike’s Subs (JMS) sandwich…

Dyn adds German field hockey to growing rights stable

Dyn Media, the new sports streaming platform headed up by former DFL soccer head Christian Seifert, has secured exclusive rights…

SiriusXM renews with NHL until 2029 and lands MASL rights

SiriusXM, the satellite radio broadcaster, has extended its radio rights agreement with ice hockey’s NHL in the US and Canada…

TD Bank renews Bruins, Celtics arena naming rights to 2045

US-based TD Bank has renewed until 2045 its naming rights deal for Boston’s TD Garden arena, home to the NHL…