Tour de France returning to UK for 2027 Grand Depart
Road cycling’s iconic Tour de France is set to return to the UK in 2027 when that market will host…
Cycling
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Ineos Grenadiers bring in Sportfive to land global sponsors
The Ineos Grenadiers professional cycling team has appointed global sports marketing firm Sportfive as its exclusive sales agency to secure non-endemic…
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Basic-Fit in four-year Tour de France tie-up
The Basic-Fit major European gym chain has pedaled up as a sponsor of men’s road cycling's Tour de France for…
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Okko secures Tour de France rights through 2030
Okko Sport, the subscription streaming platform in Russia, has acquired long-term rights to the Tour de France and La Vuelta…
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Nike back in cycling with FDJ-Suez partnership
Nike has agreed a new sponsorship deal with FDJ-Suez, the women’s professional cycling team, marking the US sportswear giant’s return…
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British Cycling signs up Alé as new kit supplier through 2028
The British Cycling governing body has today unveiled a long-term commercial partnership with Italian clothing brand Alé.Through the agreement, Alé…
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Continental renews three-year partnership with RCS Sports
Tire manufacturer Continental has extended its sponsorship agreement with cycling organizer RCS MediaGroup for the next three years.After sponsoring RCS’…
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Velux and Kawasaki secured as Tour de France partners
Danish roof windows brand Velux and Japanese vehicle manufacturer Kawasaki have been unveiled as sponsors for cycling's iconic Tour de France…
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EBU, WBD to carry on covering European road cycling through 2030
A deal renewal covering road cycling’s top European races has been struck with the European Broadcast Union (EBU) umbrella free-to-air broadcasters body, for…
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British Cycling Events signs six-year strategic partnership with IMG
The British Cycling Events governing body has announced a long-term strategic partnership with sports marketing heavyweight IMG to support the…
