WST adds Mitrade as commercial partner for 2026-27 tour
The World Snooker Tour (WST) property has added Mitrade, the international trading platform, as its latest commercial partner for the…
Cue Sports
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Two Circles expands Matchroom deal for World Nineball Tour streaming growth
Two Circles, the UK-based sports marketing agency, has expanded its partnership with the Matchroom Multi Sport (MMS) organization.The expansion focuses…
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TNT Sports cements snooker portfolio, renewing WST agreement through 2031
TNT Sports, the UK pay-TV broadcaster, has renewed its media rights deal with the Matchroom-organized World Snooker Tour (WST) across…
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ESPN picks up Mosconi Cup, US Open Pool Championship rights
ESPN, the international sports broadcaster, has agreed a deal with the World Nineball Tour, operated by the Matchroom Multi Sport arm…
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Matchroom targets US growth with minority stake sale to Bruin Capital
Bruin Capital, the sports and entertainment investment firm, has acquired a minority stake in UK-based sports media and promotional business…
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Saudi continues to scale back on sports as snooker events cancelled
The World Snooker Tour (WST) has announced the cancellation of the Saudi Arabia Snooker Masters tournament just two years into…
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World Snooker Championship to stay at Crucible until 2045
The World Snooker Championship will remain at its established home of the Crucible Theatre in the English city of Sheffield…
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Halo back as World Snooker Championship title partner, adds darts to deal
UK-based software company Halo has announced a renewed deal with the World Snooker Tour (WST) to return as the headline…
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ITV to produce Channel 5’s snooker coverage
UK commercial broadcaster ITV’s sports production arm has been selected by rival free-to-air network Channel 5 to produce coverage of…
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Riyadh Season expands Matchroom tie-up with new branding deal
Matchroom Sports, the UK-based multi-sport promotion that covers boxing, snooker, and darts, has agreed a new multifaceted deal with Saudi…
