BeIN extends with FIBA in MENA and strikes new deal in France
BeIN Sports, the international pay-television sports broadcaster, has expanded and extended its media rights partnership with basketball’s governing body FIBA.
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NBA teams up with Mbappe’s Zebra Valley production company
North American basketball’s NBA has agreed a multi-year content creation partnership with Zebra Valley, the new US-based production company launched…
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Rubin to sell HBSE stake due to expansion of Fanatics business
Michael Rubin, the chief executive of sportswear and equipment retail giant Fanatics, is selling his minority stake in Harris Blitzer…
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Record NBA viewership in the UK, ESPN audience up for finals
The NBA achieved record viewership in the UK for the 2021-22 season and saw a growth in its League Pass…
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NBA and Sport TV in multi-year expansion
Sport TV, a pay-television operator in Portugal, has extended its deal to cover North American basketball’s top-tier NBA through a…
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The ten most active brands in basketball sponsorship in 2022 – as of Q2 2022
Find the list of top ten most active brands in basketball sponsorship in 2022 so far.
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Big3 agrees broadcast deals with DAZN and Vyre Network
DAZN, the international sports streaming service, has agreed a global broadcast partnership with the Big3 for the fifth season of…
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TV3 expands NBA rights deal in the Baltics
TV3 Group, the prominent media company in the Baltic states owned by Providence Equity Partners, has extended its broadcast deal…
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