BBC lands MLB digital rights in five-year deal
The UK public-service broadcaster will stream games on its iPlayer platform under a long-term agreement.
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MLB’s Baltimore Orioles sign 10-year retail partnership with Fanatics
Fanatics will operate the team’s on-site merchandise outlets at Orioles Park.
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How the ‘Big Four’ American sports leagues have profited significantly from the legalization of sports betting
Since the legalization of sports betting in 2018 after the Supreme Court of the United States (US) struck down a…
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MLB taps CSM to deliver revived London Series
CSM will once again step up to support the delivery of MLB’s regular season games in London.
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New York Yankees using Legends to find first-ever jersey patch sponsor
The Yankees are looking to take advantage of relaxed MLB sponsorship regulations next year.
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MLB’s Phillies enlist Two Circles to secure jersey sponsor
Two Circles, the international digital-focused sports agency, has been appointed by Major League Baseball (MLB) franchise the Philadelphia Phillies to sell…
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MLB.TV breaks viewership record for start of 2022 season
MLB.TV, the out-of-market streaming service of North America’s Major League Baseball, has set several new records at the start of…
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MLB brings in Sorare to create exclusive NFT game
Major League Baseball (MLB) has today (May 12) announced a partnership with Sorare, the blockchain-based fantasy platform, that will see…
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