MLB’s Phillies enlist Two Circles to secure jersey sponsor
Two Circles, the international digital-focused sports agency, has been appointed by Major League Baseball (MLB) franchise the Philadelphia Phillies to sell…
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MLB.TV breaks viewership record for start of 2022 season
MLB.TV, the out-of-market streaming service of North America’s Major League Baseball, has set several new records at the start of…
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MLB brings in Sorare to create exclusive NFT game
Major League Baseball (MLB) has today (May 12) announced a partnership with Sorare, the blockchain-based fantasy platform, that will see…
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MLB to be shown in Venezuela by SimpleTV
North America’s Major League Baseball (MLB) has agreed a three-year broadcast deal in Venezuela with SimpleTV, the telecoms firm and…
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MLB cancels season openers after CBA talks with players collapse
Major League Baseball has canceled the start of the 2022 regular season after failing to reach a collective bargaining agreement…
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MLB and Adobe expand partnership with focus on fan experiences
North America’s Major League Baseball has secured a major expansion of its partnership with software giant Adobe.
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MLB World Series viewership remains low despite rise from last year
North America’s Major League Baseball posted underwhelming viewership figures for its season-ending World Series despite a 20 per cent increase…
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Fanatics-backed Candy Digital brings in $100m through Series A funding
Candy Digital, the digital collectibles start-up backed by Michael Rubin, the executive chairman of sportswear and merchandise retailer Fanatics, has…
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