Australian football

Tradable Bits expands fan engagement deal with AFL

Tradable Bits, a fan engagement, data, and marketing solutions company, has expanded its relationship with the Australian Football League (AFL), the…

Fanatics in first AFL club deal with Essendon

Fanatics, the digital sports platform giant, has entered into its first licensing deal with an AFL Australian football side, through…

Australian parliament sees bill proposed to ban gambling sponsorships

A bill has been introduced to the Australian parliament that could see the end of gambling sponsorships in sports across…

AFL strikes $2.2bn joint CBA with men’s and women’s players

The Australian Football League (AFL) has finalized an AUD$2.2 billion ($1.4 billion) pay deal with its players, which will include…

AFL renews Toyota partnership for four more years

The Australian arm of Japanese car giant Toyota has renewed its deal with the Australian Football League (AFL) which will…

AFL presidents approve Tasmania’s bid for AFL entry

Australian football’s AFL is on the cusp of adding a Tasmanian team to the league after all 18 existing clubs…

AFL promotes Dillon to replace McLachlan as chief executive

The protracted search for the next chief executive of Australian rules football’s AFL has ended with the league choosing to keep…

TCL Electronics adds AFL to growing sponsorship portfolio

Australian football’s AFL has brought in Chinese television and consumer electronics manufacturer TCL Electronics as the league’s official TV and…

Seven Network nets strong audiences for AFL opening round

The opening round of Australian football’s AFL season delivered strong audiences for domestic rightsholder Seven Network as more than 4.4…

Landmark class action suit filed against AFL over concussions

A landmark lawsuit has been filed against the Australian Football League (AFL) by former players who claim to have suffered…

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