DAZN purchases Foxtel for major move into Australian market
International sports-focused OTT streaming service DAZN has purchased Australian pay-TV broadcasting heavyweight Foxtel from its owners, News Corp and Telstra.The purchase,…
Australian football
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AFL brings in Nine’s Haagsma as commercial head
The Australian Football League (AFL) has hired Rebecca Haagsma as its new executive general manager of customer and commercial.Haagsma is…
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AFL and TGI Sport launch new agency to operate in-stadia LED signage
The Australian Football League (AFL) Aussie rules competition has unveiled the creation of a new agency, Lumen8 Media, in partnership…
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Fanatics grows AFL presence with Richmond deal
Richmond Football Club, the AFL Australian football side, has signed an exclusive long-term retail partnership with Fanatics, the global sports…
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Tradable Bits expands fan engagement deal with AFL
Tradable Bits, a fan engagement, data, and marketing solutions company, has expanded its relationship with the Australian Football League (AFL), the…
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Fanatics in first AFL club deal with Essendon
Fanatics, the digital sports platform giant, has entered into its first licensing deal with an AFL Australian football side, through…
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Australian parliament sees bill proposed to ban gambling sponsorships
A bill has been introduced to the Australian parliament that could see the end of gambling sponsorships in sports across…
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AFL strikes $2.2bn joint CBA with men’s and women’s players
The Australian Football League (AFL) has finalized an AUD$2.2 billion ($1.4 billion) pay deal with its players, which will include…
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AFL renews Toyota partnership for four more years
The Australian arm of Japanese car giant Toyota has renewed its deal with the Australian Football League (AFL) which will…
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AFL presidents approve Tasmania’s bid for AFL entry
Australian football’s AFL is on the cusp of adding a Tasmanian team to the league after all 18 existing clubs…
