UK Athletics secures major sponsorship deal with Novuna
The UK Athletics (UKA) has announced a major sponsorship deal with financial services brand Novuna as the governing body gears…
Athletics
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World Athletics opens bidding process for 2029, 2031 Championships
The World Athletics governing body has opened the bidding process for hosting rights covering the 2029 and 2031 editions of…
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Nine boosts Australian FTA coverage of 2025 World Athletics Championships
Australia’s commercial broadcaster, Nine Network, has announced a new rights deal with governing body World Athletics to broadcast this year’s…
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Grand Slam Track fails to cross 2025 finish line, looks to return in 2026
Grand Slam Track (GST), the athletics tour founded by US track legend Michael Johnson, has ended its inaugural season early,…
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NRK bolsters athletics portfolio with Diamond League
Norwegian public-service broadcaster NRK has bolstered its athletics media rights portfolio, becoming the latest Nordic state TV service to acquire…
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BeIN nets exclusive rights to World Athletics Championships until 2027
BeIN Sports, the major international pay-TV broadcaster, has announced an exclusive three-year deal with governing body World Athletics to broadcast…
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BBC renews Diamond League coverage as UK bids for 2029 WA Championships
The UK’s BBC public service broadcaster has renewed its TV coverage partnership of the elite Diamond League athletics series with a…
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London Marathon Events extends “sacrosanct” BBC partnership through 2030
London Marathon Events, the organizer of the iconic annual race, has extended its domestic broadcast partnership with public service broadcaster…
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News Wrap: LTA-Howden, Kettle Chips-Women’s RWC, ESPN-Boston Marathon
England's Lawn Tennis Association (LTA) has unveiled a three-year commercial partnership with international insurance group Howden, running through 2027 and extending…
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Infront Productions lands Diamond League remit for 2025 season
Infront Productions, an arm of the international sports marketing agency, has secured a contract to provide post-production and streaming services…
