London Marathon Events extends “sacrosanct” BBC partnership through 2030
London Marathon Events, the organizer of the iconic annual race, has extended its domestic broadcast partnership with public service broadcaster…
Athletics
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News Wrap: LTA-Howden, Kettle Chips-Women’s RWC, ESPN-Boston Marathon
England's Lawn Tennis Association (LTA) has unveiled a three-year commercial partnership with international insurance group Howden, running through 2027 and extending…
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Infront Productions lands Diamond League remit for 2025 season
Infront Productions, an arm of the international sports marketing agency, has secured a contract to provide post-production and streaming services…
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Explainer: What is the commercial strategy for athletics’ new Grand Slam Track?
Grand Slam Track (GST), the new high-profile athletics league established by American track legend Michael Johnson, held its first slam in…
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DAZN to show new RunGP series live and free globally
RunGP, the new competitive running series backed by Olympic track legend Sir Mo Farah, will have all their races aired…
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London Marathon prepares for 2025 with HubSport, Shokz partnerships
The annual London Marathon has secured its latest commercial partner, with HubSpot being revealed as the event’s official customer platform…
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Grand Slam Track secures global coverage with new rights deals, Drip Water in as water partner
Grand Slam Track (GST), the new athletics league founded by American track legend Michael Johnson, has significantly expanded its global…
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Two Circles brings North American office quota up to five
The Two Circles agency has opened a new office in Vancouver, Canada, taking its total of offices across the globe…
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NBC Sports renews USA Track and Field rights in run-up to LA28
US national network NBC Sports has retained rights to air top events organized by athletics’ domestic governing body USA Track…
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Grand Slam Track gains exposure across Europe, Asia, through WBD deal
Grand Slam Track (GST), the new athletics league founded by American track legend Michael Johnson, will gain global exposure after…
