Infront trumpets new deals for Diamond League ahead of European events
As the European swing of athletics' top-tier Diamond League gets underway for the 2026 season, commercial partner agency Infront has…
Athletics
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EBU takes European Athletics rights deal through 2031
The European Broadcasting Union (EBU), the continent’s association of public-service broadcasters, has extended its significant rights tie-up with the European…
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Poland to host 2028 European Athletics Championships
Poland has been selected as the host nation for the European Athletics Championships in 2028.The next edition of the biennial event…
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The commercial and economic value of the World Marathon Majors
Although the World Marathon Majors are an international collection of leading marathon races, they are largely US-based, with three races—Boston,…
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Wizz Air named airline partner for World Athletics Ultimate Championship
Wizz Air, the Hungary-based low-cost airline, has been unveiled as a sponsor of the inaugural World Athletics Ultimate Championship taking…
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Woodside Energy in historic partnership with LSU Athletics
LSU Athletics, the athletic and sporting program attached to Louisiana State University, has brought in Woodside Energy as its jersey…
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Flora back in as London Marathon partner
UK-based margarine brand Flora has returned as a significant sponsor of the London Marathon, one of the world's top long-distance…
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Bankruptcy finally hits Johnson’s beleaguered Grand Slam Track
Grand Slam Track (GST), the running-focused athletics tour that debuted earlier this year, has now succumbed to the inevitable and…
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GST hands vendors 50% shortfall ultimatum as bankruptcy looms
Grand Slam Track (GST), the running-focused athletics tour that debuted earlier this year, has reportedly informed vendors that they will…
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UK Athletics marks turnaround with return to profit after eight years
The UK Athletics governing body has made an annual profit for the first time in eight years for the financial…
