Nairobi to host 2029 World Athletics Championships; Munich scores 2031
The World Athletics governing body has announced Kenya will become the first African country to stage its flagship Championships for…
Athletics
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World Athletics revenue up 15% with small rise in commercial income
The World Athletics governing body secured a 15% rise in revenue year-on-year during the 2025 financial year, boosted by a slight…
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Diamond League taps Two Circles for next phase of commercial growth
The Diamond League athletics series has appointed UK-based sports marketing agency Two Circles to support its next phase of global audience…
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Sportfive retains Chicago Marathon media rights contract through 2028
International sports marketing agency Sportfive has extended its long-standing global media partnership with the Chicago Marathon through 2028.Under the renewed…
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London bids for 2029 World Athletics Champs after West Ham agreement
London has officially submitted its final bid to stage the 2029 World Athletics Championships after an agreement was reached with…
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WBD deals with EBU for European Athletics Championships 2026 pay-TV rights
Off the back of the recent 2026 Commonwealth Games, media giant Warner Bros. Discovery (WBD) has bolstered its athletics portfolio…
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London Marathon 2027 to span two days in boost for sponsors
The organizers of the iconic annual London Marathon have announced that the 2027 edition will take place over two days,…
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Infront trumpets new deals for Diamond League ahead of European events
As the European swing of athletics' top-tier Diamond League gets underway for the 2026 season, commercial partner agency Infront has…
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EBU takes European Athletics rights deal through 2031
The European Broadcasting Union (EBU), the continent’s association of public-service broadcasters, has extended its significant rights tie-up with the European…
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Poland to host 2028 European Athletics Championships
Poland has been selected as the host nation for the European Athletics Championships in 2028.The next edition of the biennial event…
