Woodside Energy in historic partnership with LSU Athletics
LSU Athletics, the athletic and sporting program attached to Louisiana State University, has brought in Woodside Energy as its jersey…
Athletics
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Flora back in as London Marathon partner
UK-based margarine brand Flora has returned as a significant sponsor of the London Marathon, one of the world's top long-distance…
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Bankruptcy finally hits Johnson’s beleaguered Grand Slam Track
Grand Slam Track (GST), the running-focused athletics tour that debuted earlier this year, has now succumbed to the inevitable and…
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GST hands vendors 50% shortfall ultimatum as bankruptcy looms
Grand Slam Track (GST), the running-focused athletics tour that debuted earlier this year, has reportedly informed vendors that they will…
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UK Athletics marks turnaround with return to profit after eight years
The UK Athletics governing body has made an annual profit for the first time in eight years for the financial…
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World Athletics non-dividend revenues up 10% year-on-year in 2024
The World Athletics governing body secured a 10.5% rise in revenue year-on-year (YoY) during the 2024 financial year.The income for the…
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World Athletics launches refreshed, rebranded streaming service
The World Athletics governing body has launched a revamped direct-to-consumer (DTC) streaming platform for fans to follow the sport globally.World Athletics+…
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World Athletics launches host bidding process for 2028 Ultimate Championship
The World Athletics governing body has opened the bidding process for hosting rights to the second edition of its soon-to-be-launched…
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Grand Slam Track hurdles mount as athlete debt puts 2026 season on ice
Grand Slam Track, the running-focused athletics tour that debuted earlier this year, has been put on an indefinite hiatus due…
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WBD nets 2025 World Athletics Championship via EBU deal
Media giant Warner Bros. Discovery (WBD) has secured the rights to show this year’s World Athletics Championships in Tokyo after…
