Apple lands Super Bowl Halftime show sponsorship rights
The tech giant takes over from Pepsi, which held the rights for 10 years.
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American Football
Opening NFL weekend draws over 121 million viewers
The league's broadcast partners secured huge audiences for the start of the new season.
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ESPN draws nearly 20m for MNF opener; US Open audience up 50%
The network attracted its largest audience for an MNF season opener since 2009.
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Amazon Prime Video brings in DraftKings as TNF coverage sponsor
DraftKings will integrate odds and other content into pre-game coverage for 15 TNF games per season.
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C More takes over from Viaplay as NFL rightsholder in Sweden and Finland
The broadcaster has secured a deal to show the top American football league until 2025.
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Broncos partner with Genius to grow Mexico presence; Fox Super Bowl ads near sell out
The Broncos have teamed up with the data company to increase fan engagement.
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DAZN in another NFL extension as Canadian rights tied up
DAZN has tied up NFL rights in another key market by striking an extension from this season onwards in Canada.
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NFL agrees new rights deals in Germany with RTL and DAZN from 2023
The top American football league has secured long-term broadcast deals in a key territory.
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