NFL and Bell Media in long-term exclusive rights extension
Bell Media, the Canadian media group, has extended and expanded its exclusive rights deal with American football’s NFL in a…
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XFL brings in Connect Partnership Group for new commercial deals, appoints SVP of ticketing
The XFL, the American football league set to return in 2023 after a three-year absence, has once again entered into…
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Broncos agree $4.65bn sale to Walton-Penner group
The Denver Broncos, of American football’s NFL, have confirmed a sale agreement has been reached with the Walton-Penner family ownership…
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NFL grants Rams and Eagles access to four additional marketing territories
American football’s NFL has today (May 24) announced four new International Home Marketing Areas (IHMA), territories in which NFL clubs…
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NFL appoints GMs in UK, Australia to accelerate international growth
American football’s NFL has appointed league executives Henry Hodgson and Charlotte Offord as general managers for the UK and Australia,…
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Socios expands NFL footprint with 13 teams; Cowboys partner with Blockchain.com
Socios, the prominent blockchain-based fan engagement platform, has enhanced its presence in American football’s NFL by announcing deals with an…
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Minnesota Vikings in decade-long merchandise-based partnership with Fanatics
The Minnesota Vikings, of American football’s NFL, have entered into an exclusive, decade-long omnichannel merchandise and retail partnership with Fanatics,…
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Bills agree deal for $1.4bn stadium; Jaguars to play at Wembley through 2024
The Buffalo Bills, of American football’s NFL, have reached an agreement with the state of New York and Erie County on…
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