LaLiga and RFEF in long-term BKT extensions
The LaLiga deal involves BKT extending its deal as the league's tire partner in both Europe and Latin America.
Soccer
DAZN extends Japanese rights deal for Belgium’s Pro League
Explainer: How MLS is leveraging technology to enhance its product
Spain’s WEURO25 semi-final defeat of Germany draws high audiences
CAA’s Bostock: Brands can’t see women’s soccer tie-ups as just goodwill
AFA taps Druid Sport as commercial agent in China
Liverpool bring in EC Markets, West Ham partner with Lilley Plummer
Amazon in five-year UEFA women’s soccer extension
