Spanish GP lands Santander as founding partner, Barcelona GP ‘set to’ renew
The Spanish Grand Prix (GP), of motor racing’s iconic Formula 1 (F1) series, has announced domestic bank Santander as a…
Motor Racing
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FanCode retains F1 rights through 2028, Aston Martin renews with JCB
FanCode, the Indian digital sports-focused streaming service, will continue its exclusive coverage of motor racing’s Formula 1 (F1) after renewing…
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ESPN nets US viewership record for final F1 season coverage
International sports broadcaster ESPN has announced an all-time viewership record for its final year covering motor racing’s Formula 1 (F1)…
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Australia’s Kayo Sports breaks streaming records for 2025 F1 coverage
Kayo Sports, the sports streaming platform of Australian pay-TV broadcaster Foxtel, has announced record viewership figures for motor racing’s 2025…
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F1 sponsorship wrap: Audi, Haas, Alpine
The upcoming Audi Formula 1 (F1) motor racing outfit has further bolstered its commercial lineup after adding Munich brewery Paulaner…
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Fuji TV secures exclusive F1 rights in Japan through 2030
Fuji TV, the Japanese commercial network, will be the sole broadcaster for motor racing’s top-tier Formula 1 (F1) in the…
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Toyota to title sponsor Haas F1, Ferrari strengthens partnerships
Toyota Gazoo Racing (TGR), the motorsports arm of the Japanese car manufacturer, has stepped up its partnership with motor racing’s…
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Last Supercars season before new deal sees big audiences for Foxtel, Seven
The 2025 edition of Australian motor racing's Supercars series brought in significant viewing numbers for its domestic rights partners.Pay-TV heavyweight…
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PepsiCo boosts F1 ties with Mercedes partnership
Global food and beverage giant PepsiCo has doubled down on its sponsorship activities in motor racing’s top-tier Formula 1 championship…
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Audi F1 secures principal partnership with Visit Qatar, adds Perk deal
The upcoming Audi Formula 1 (F1) racing team has strengthened its commercial lineup by adding the Visit Qatar tourism body…
