Hard Rock Stadium, Dolphins, Miami GP, expand partnership with Verizon
The Hard Rock Stadium venue in Miami, the Miami Dolphins franchise of the NFL, and the South Florida Motorsports (SFM)…
Motor Racing
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Advancing female representation in Formula 1 racing
Women's sports have experienced considerable advancements over time; however, Formula 1 (F1) has not witnessed comparable progress. The motor racing…
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BeIN extends F1 Academy rights deal in MENA and Turkey until 2033
BeIN Sports, the international pay-TV broadcaster, has extended its deal to broadcast F1 Academy, the top motor racing series’ all-female development…
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Belvedere named F1’s official vodka as LVMH brands continue to roll in
Motor racing’s prestigious Formula (F1) has announced premium brand Belvedere as the sport’s first official vodka partner, building on its…
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F1 in betting data supply tie-up with ALT
Motor racing’s prestigious Formula 1 (F1) has brought in the ALT Sports Data firm as its betting data supplier.Through a…
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F1 sees small rise in 2024 revenue, Q4 income falls
US media giant Liberty, which owns Formula 1 (F1), has today reported a slight 6% rise in revenue for the…
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TNT Sports secures Supercars Championship, AFL rights
TNT Sports, the Warner Bros. Discovery-owned pay-TV broadcaster, has secured exclusive rights in the UK and Ireland to the touring…
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Tag Heuer clocks on as first Monaco GP title sponsor
Tag Heuer, the luxury Swiss watch brand owned by French luxury goods conglomerate LVMH, has become the first-ever title sponsor…
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F1 in multi-year apparel extension with Pacsun
Iconic motor racing series Formula 1 (F1) has renewed its apparel licensing deal with US retail clothing brand Pacsun.Through a…
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VDK Group announced as founding partner to Dutch F1 GP for 2025 and 2026
Dutch installation technology firm the VDK Group has been announced as a founding partner to the Formula 1 Dutch Grand…
