McLaren F1 drops Castore for Puma, Audi add Piquadro
McLaren, the incumbent champions of motor racing’s top-tier Formula 1 (F1) series, have announced German sportswear giants Puma as their…
Motor Racing
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Extreme H extends coverage with India’s Sony Pictures Networks
Sony Pictures Network (SPN), the Indian pay-TV broadcaster, has extended its rights to off-road motor racing’s hydrogen-based Extreme H World…
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F1 sponsorships: Ferrari secures Whoop, Audi partners Nexo
The Ferrari Formula 1 (F1) motor racing team has announced a new partnership with wearable technology company Whoop as it…
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Gravity Media extends as Monaco motor racing production partner
EMG/Gravity Media, the international broadcast facilities provider, will continue to produce live coverage of the iconic Monaco Grand Prix from…
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WSC Sport renews Sky Deutschland partnership
WSC Sport, the sports-focused video content provider, will continue to produce AI-powered video content for German pay-TV giant Sky Deutschland’s…
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F1 renews with Getty Images
Photography company Getty Images will continue as the official photographic agency of motor racing’s prestigious Formula 1 (F1) after landing a…
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Spanish GP lands Santander as founding partner, Barcelona GP ‘set to’ renew
The Spanish Grand Prix (GP), of motor racing’s iconic Formula 1 (F1) series, has announced domestic bank Santander as a…
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FanCode retains F1 rights through 2028, Aston Martin renews with JCB
FanCode, the Indian digital sports-focused streaming service, will continue its exclusive coverage of motor racing’s Formula 1 (F1) after renewing…
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ESPN nets US viewership record for final F1 season coverage
International sports broadcaster ESPN has announced an all-time viewership record for its final year covering motor racing’s Formula 1 (F1)…
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Australia’s Kayo Sports breaks streaming records for 2025 F1 coverage
Kayo Sports, the sports streaming platform of Australian pay-TV broadcaster Foxtel, has announced record viewership figures for motor racing’s 2025…
