F1 sponsorship wrap: Audi, Haas, Alpine
The upcoming Audi Formula 1 (F1) motor racing outfit has further bolstered its commercial lineup after adding Munich brewery Paulaner…
Motor Racing
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Fuji TV secures exclusive F1 rights in Japan through 2030
Fuji TV, the Japanese commercial network, will be the sole broadcaster for motor racing’s top-tier Formula 1 (F1) in the…
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Toyota to title sponsor Haas F1, Ferrari strengthens partnerships
Toyota Gazoo Racing (TGR), the motorsports arm of the Japanese car manufacturer, has stepped up its partnership with motor racing’s…
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Last Supercars season before new deal sees big audiences for Foxtel, Seven
The 2025 edition of Australian motor racing's Supercars series brought in significant viewing numbers for its domestic rights partners.Pay-TV heavyweight…
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PepsiCo boosts F1 ties with Mercedes partnership
Global food and beverage giant PepsiCo has doubled down on its sponsorship activities in motor racing’s top-tier Formula 1 championship…
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Audi F1 secures principal partnership with Visit Qatar, adds Perk deal
The upcoming Audi Formula 1 (F1) racing team has strengthened its commercial lineup by adding the Visit Qatar tourism body…
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Lego car to join F1 Academy grid in 2026
F1 Academy, Formula 1’s (F1) all-female support series, has secured a major partnership with Lego Group that will see the…
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F1 teams up with Fortnite to capture youth market
Motor racing’s top-tier Formula 1 (F1) series has announced a collaboration with video games developer Epic Games centred around its…
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L’Equipe carrying on as domestic Le Mans broadcaster through 2029
L'Equipe, the French free-to-air digital and terrestrial channel, has extended its domestic deal covering the 24 Hours of Le Mans…
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Heineken renews F1 global partnership
Motor racing’s Formula 1 (F1) has today announced an extension to its long-standing global partnership with Dutch brewing giant Heineken…
