New global MMA body FIMMA launches with Olympic goals at forefront
The Asian Mixed Martial Arts Association (AMMA) has revealed its plans to bring the sport into the Olympic spotlight, through…
Mixed Martial Arts
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DoorDash adds WWE, UFC to sports sponsorship portfolio
Food delivery service DoorDash has increased its presence in sports after adding multisport business giant TKO and its premier WWE…
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PFL appoints experienced media executive Daniels as COO
The Professional Fighters League (PFL), the international mixed martial arts (MMA) promotion, has announced former Warner Bros. Discovery Sports president…
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TKO and Polymarket strike predictions market deal for UFC, Zuffa Boxing
TKO Group, the multisport business giant, has announced a new partnership with cryptocurrency-based prediction market firm Polymarket.The “comprehensive” deal sees…
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PFL in supplements partnership with EFX Sports
Mixed martial arts' Professional Fighters League (PFL) has struck a commercial deal with the EFX Sports nutritional and bodybuilding supplements brand.Through…
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Japan’s U-Next renews UFC rights until 2031
U-Next, the Japanese streaming service, will continue its coverage of mixed martial arts’ Ultimate Fighting Championship after renewing its rights…
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Vice TV to air PFL international events in the US
The Professional Fighters League (PFL) has announced a new broadcast agreement with cable channel Vice TV to bring its international…
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Infront enters MMA with Oktagon international rights tie-up
Sports marketing agency Infront has made its first entry into mixed martial arts (MMA) through a new international media rights…
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Preparation meets opportunity as PFL makes global mark
The Professional Fighters League (PFL) is growing rapidly, with an expanding global presence. Since debuting in 2018, the mixed martial…
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PFL eyes major new US rights deal in next phase of growth
John Martin, the new chief executive of the Professional Fighters League (PFL), has stated that his “biggest priority” is to…
