PFL eyes major new US rights deal in next phase of growth
John Martin, the new chief executive of the Professional Fighters League (PFL), has stated that his “biggest priority” is to…
Mixed Martial Arts
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Paramount expands UFC rights to Latin America and Australia
US media giant Paramount has expanded its broadcast partnership with mixed martial arts’ Ultimate Fighting Championship (UFC) to include Latin America…
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Explainer: How AI-powered digital advertising can change combat sports
Across the global sports landscape, nascent properties and rightsholders live and die by the sponsorship inventory that they can offer,…
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UFC to return to Macau in multi-year Fight Night deal as TKO dividends grow
Mixed martial arts promotion UFC has confirmed its return to the Chinese Special Administrative Region of Macau, courtesy of a…
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Deep Dive: Has Paramount’s UFC capture killed PPV for good?
What happened?On August 11, US media giant Paramount, fresh from its recent merger with movie production business Skydance, acquired the…
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Paramount seizes UFC from ESPN in bumper $7.7bn rights deal
US media giant Paramount has acquired the domestic media rights to mixed martial arts’ Ultimate Fighting Championship (UFC) in a…
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Progress for WWE, UFC, and IMG in TKO second quarter financials
TKO Group, the publicly listed combined ownership company of mixed martial arts promotion UFC, professional wrestling promotion WWE, and heavyweight…
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PFL brings in experienced MMA executive Pollack to lead South American expansion
The Professional Fighters League (PFL) property has today unveiled plans to launch a South American division.The mixed martial arts (MMA)…
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TKO hires MLS exec Shuaib to bolster global partnerships team
TKO Group, the publicly listed combined ownership company of mixed martial arts promotion UFC and professional wrestling promotion WWE, has…
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PFL adds UAE’s Sheikh Mohammed to ownership group
The Professional Fighters League (PFL) has today announced that Emirati Sheikh Mohammed Bin Maktoum Bin Juma Al Maktoum has joined…
