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Going beyond live

Repackaged clips, highlights, documentaries, athlete-led work-outs and archived matches – Susan Lingeswaran explores how broadcasters and rights owners kept audiences engaged during the suspension of live sport and beyond by turning to non-live content to fill the void....

Analysis, Media, News | 10 Dec 2020 | By Susan Lingeswaran

Fanatics mobilises with v-commerce

Zohar Rahid, the general manager for Fanatics’ international business, explains how the online sportswear and merchandise retailer has met demand during the Covid-19 pandemic, and outlines its plans for the future....

Analysis, News | 10 Feb 2021 | By Simon Ward

A rising tide for triathlon?

Plans are afoot to shake up triathlon, with an athlete body supported by a major investor targeting high-level media coverage and sponsorship for innovative competitions, as Simon Ward reports....

Analysis, Events, News | 18 Feb 2021 | By Simon Ward
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