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Toyota and IOC confirm parting of ways
The Toyota-IOC deal ran through the Olympics in 2016, 2018, 2021, 2022, and 2024.
Australian Stars to Shine at Sydney 2000 Olympic Opening Ceremony
Australian Stars to Shine at Sydney 2000 Olympic Opening Ceremony
Nu Skin Enterprises Becomes Official Sponsor Of The U.S. Olympic Spirit Award
Nu Skin Enterprises Becomes Official Sponsor Of The U.S. Olympic Spirit Award
Sydney 2000 Olympic Games - September 15 Opening Ceremony
Sydney 2000 Olympic Games - September 15 Opening Ceremony
Which sports events generate the biggest impacts on their hosts, and what are those impacts?
Rio 2016 generated the most impact in the last Olympic cycle, but what other major sporting events make the Top 25? Which events generate the biggest impacts on their hosts, and what are those impacts? What events will bring the most benefits to a host city or nation?
The Social Winter Games: Social Media Analysis on PyeongChang 2018
Social media is a crucial communication channel for partners, federations, athletes, committees - particularly for anyone involved in a major sports event such as the Winter Olympics.
Nascar bids to stay ahead of the curve
Brian Herbst, senior vice-president, media and productions at Nascar, tells Simon Ward about navigating the challenge of coronavirus, and the big changes for 2021.
Going beyond live
Repackaged clips, highlights, documentaries, athlete-led work-outs and archived matches – Susan Lingeswaran explores how broadcasters and rights owners kept audiences engaged during the suspension of live sport and beyond by turning to non-live content to fill the void.
Attention seekers
Simon Ward and Euan Cunningham take a look at a very competitive 2021 for the sports industry.
Disney and Amazon in shake-up for England cricket tours
Cricket fans in the UK face the possibility of having to commit to multiple subscriptions to follow the England national team over the following year as new media players enter the fray.
Tottenham end three years without sleeve sponsor as Cinch pulls up
Tottenham Hotspur, of English soccer’s Premier League, have finally landed a sleeve sponsor in signing a multi-year deal with Cinch, the UK online car-selling platform.
Bidders sought for 2025 World Athletics Champs and 2023 events
World Athletics has today launched the bidding process for three global events in the coming years, including its showpiece World Championships in 2025.
Matchroom launches production arm with Katie Hearn at the helm
Matchroom Sport, the UK-based promotions company headed up by Barry Hearn, has launched an independent production arm, Matchroom Media.
BT Sport adds NZ and Caribbean cricket as UK broadcasters size up top rights
BT Sport, the UK pay-television operator, has today secured multi-year deals to show a host of top level cricket in New Zealand and the West Indies, including tours by England.
Fanatics mobilises with v-commerce
Zohar Rahid, the general manager for Fanatics’ international business, explains how the online sportswear and merchandise retailer has met demand during the Covid-19 pandemic, and outlines its plans for the future.
Cinch parks up to replace NatWest as England cricket sponsor
England’s national cricket teams will have a new main sponsor from this year after Cinch, the UK online car-selling platform, agreed to come on board.
StarTimes financial woes surface as BeIN issues winding up order
StarTimes, the Chinese-owned pay-television operator in sub-Saharan Africa, is facing the threat of a winding up order after failing to pay BeIN Media Group for rights to French soccer’s Ligue 1, GlobalData Sport can exclusively reveal.
A rising tide for triathlon?
Plans are afoot to shake up triathlon, with an athlete body supported by a major investor targeting high-level media coverage and sponsorship for innovative competitions, as Simon Ward reports.
Super Rugby competitions kick off without UK TV deal
The Super Rugby AU and Super Rugby Aotearoa, the domestic rugby union competitions in Australia and New Zealand, respectively, look set to be blacked out in the UK this year.
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