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Manchester City announce Quidd tie-up
English soccer giants Manchester City have unveiled a new multi-year partnership with digital collectibles platform and NFT (non-fungible token) marketplace Quidd.Through …
TSC elevates long-serving Wilson to managing director
The Sports Consultancy (TSC), the London-based commercial advisory firm, has promoted Matt Wilson to managing director.In his new role, Wilson …
Ferrari finally fill title sponsorship void with multi-year HP deal
Formula 1 (F1) motor racing giants Ferrari have entered into a multi-year title sponsorship deal with computer hardware heavyweight Hewlett-Packard …
EHF Euro 2024 delivers record broadcast reach
The 2024 men’s EHF European Handball Championship national teams tournament secured the largest broadcast reach in the event’s history, with …
PFL brings in experienced Revelo as media rights strategy head
The Professional Fighters League (PFL) US-based mixed martial arts (MMA) promotion has hired experienced industry executive Emilio Revelo as senior vice …
Serie A eyes US growth with Minute Media content deal
Italy’s Serie A has become the latest major European soccer league to agree a content partnership with Minute Media, the …
Infinite Reality to acquire Drone Racing League, boosting value to $3.5bn
Metaverse content company Infinite Reality has unveiled a definitive agreement to acquire the international Drone Racing League series for $250 …
Acquera announced as latest partner of E1 World Championship
The all-electric E1 powerboating series has brought in yacht services company Acquera as a commercial partner for the remainder of …
Apex draws more athletes in second Elite Performance funding round
Sports investment firm Apex has announced the second closure of its Elite Performance Venture Capital Fund with €50 million ($53 …
AzamTV secures LaLiga rights in Sub-Saharan Africa until 2028-29
Pay-TV broadcaster AzamTV has acquired non-exclusive rights to Spanish soccer’s LaLiga in Sub-Saharan Africa for the next five seasons.The long-term …
Skyscanner in as global Solheim Cup partner
Worldwide travel-centric search engine Skyscanner has today been unveiled as a commercial sponsor of the Solheim Cup, women’s golf’s top-tier teams …
General Atlantic and XP strategically invest in LiveMode
LiveMode, the Brazilian sports marketing agency, has accepted investment from the General Atlantic (US growth equity) and XP Investimentos (Brazilian …
Fratellia to leave EBU after almost two decades
The European Broadcasting Union (EBU), an alliance of public service broadcasters across Europe, has announced Pascal Fratellia will be leaving …
Report: Apple and FIFA in talks over global Club World Cup rights
Global soccer’s governing body FIFA is close to striking a worldwide media rights deal with technology and content giant Apple, …
Ohtani sees Dodgers land fourth Japanese sponsor in quick succession
The Los Angeles Dodgers, of Major League Baseball (MLB), have announced a multi-year agreement with Japanese retailer Daiso.As part of …