Canada, Czech Republic net hosting rights to World Cup of Hockey
North American ice hockey’s NHL has announced Canada’s Calgary and Edmonton, as well as Prague in the Czech Republic, as …
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Cheltenham draws increased attendance, ITV coverage suffers dip
Organizers of the Cheltenham Festival, one of the UK's most prestigious horse racing meetings, have announced that 226,223 racegoers attended …
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Explainer: Why Seko Logistics is investing in ‘dual sponsorship’ at Rangers
The growing internationalization of elite sport has increased the burden on sports teams and properties, many of which have turned …
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Sky once again snaps up Baller League UK pay-TV rights
Baller League, the digital-focused six-a-side soccer concept, has once again renewed its UK broadcast agreement with pay-TV giant Sky.Sky will …
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Jockey Club receives £100m Levy investment to upgrade key racecourses
The Jockey Club, the prominent UK horse racing organization, has unveiled multi-million-pound plans to modernize its portfolio of 15 tracks after …
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ICC brings in Kettle Chips as Women’s T20 World Cup sponsor
The International Cricket Council (ICC) has unveiled the Kettle Chips brand as an official supporter of this year’s ICC Women’s …
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France’s Six Nations title win against England pulls in high viewership
France’s last-gasp win over England to win rugby union’s 2026 Six Nations Championship delivered major audience figures for domestic free-to-air …
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Adidas to face competition as UEFA, Relevent prepare UCL match ball tender
European soccer’s governing body UEFA and its partner agency Relevent Sports are launching an official match ball tender for the …
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Carabao lands early title sponsorship extension for EFL Cup
English soccer’s secondary Carabao Cup knockout competition will keep its moniker until at least the 2028-29 season after striking an …
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R&A taps Accenture for strategic technology push
The Royal and Ancient (R&A) UK-based golfing body has secured a wide-ranging brand partnership with global professional services firm Accenture.Under the …
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F1 cancels Bahrain, Saudi races; MotoGP postpones Qatar GP
Motor racing’s elite Formula 1 (F1) series has cancelled its upcoming races in the Middle East due to the ongoing …
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Dodgers close in on field naming partnership, Zalupski’s DFH partners Rays
The Los Angeles Dodgers franchise of Major League Baseball (MLB) is set to announce a new presenting partner for the …
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MatchWornShirt ties-up MLS, Clippers licensing deals
MatchWornShirt, the international online memorabilia auction platform, has agreed a major new deal in the US with top-flight competition Major …
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Halo back as World Snooker Championship title partner, adds darts to deal
UK-based software company Halo has announced a renewed deal with the World Snooker Tour (WST) to return as the headline …
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Miami Open unveils new, returning sponsors for 2026
The Miami Open tennis tournament has secured several new sponsors, while many brands have also renewed their deals for this …
