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Promotion for Luton or Coventry is a fairytale story that ends with huge financial rewards
Regardless of the result on Saturday (May 27), Luton Town or Coventry City returning to the top flight of English …
Eurovision Sport lands rights to FIBA 3×3 events in two-year deal
FIBA, the international basketball federation, has agreed a rights deal with Eurovision Sport, the sports arm of the European Broadcasting …
Infront opens sales process for multiple sports properties in Nordics
Infront, the international sports marketing agency, has launched a new media rights sales process in the Nordic region for several of …
Google in three-year women’s soccer deal with DFB
Technology giant Google has become an official commercial partner of the German Football Association (DFB) and of the country’s national …
Adidas strengthens MLS ties with Leagues Cup sponsorship
Adidas, the German sportswear giant, has agreed a multi-year deal to sponsor North American soccer’s annual Leagues Cup competition.The brand …
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Botswana submits official hosting bid for 2027 AFCON
Botswana has submitted a bid to host the 2027 Africa Cup of Nations (AFCON) top-tier continental national teams tournament.The bid …
Rwanda to host 2023 FIBA Women’s AfroBasket
FIBA Africa, an arm of the international basketball federation, has named Rwanda as the host nation of this year’s Women’s …
Sportfive continues EA relationship as sales partner for EA Sports FC
Sportfive, the international sports marketing agency, has been named the official sales partner for upcoming soccer video game EA Sports FC.Through …
Dyn in four-year sub-licensing deal with ARD and ZDF
Dyn Media, the new sports streaming platform headed up by former DFL German soccer head Christian Seifert, has entered into …
Confirmed: TP Vision strikes Ambilight TV sleeve sponsorship with Barça
TP Vision, the TPV Technology-owned manufacturer of Philips display and audio products, has struck a sponsorship deal with Spanish soccer …
PR7s looking to lead the charge for rugby in the US
Last year, an announcement was made by World Rugby that sent tongues wagging within the sport - the US would …
Deutsche Telekom adds to basketball offering with women’s EuroBasket
Deutsche Telekom, the German media and telecoms giant, has acquired rights to the 2023 and 2025 editions of basketball’s FIBA …
Bieber, Khaled, Macklemore among newly announced TMRW investors
TMRW Sports, the tech-focused sports, media, and entertainment venture founded by golf stars Tiger Woods and Rory McIlroy and sports …
FIFA extends with Hyundai and Kia until 2030
Global soccer’s governing body FIFA has extended its commercial relationship with Hyundai and Kia, the major South Korean automotive brands, …
FIS Games to debut in 2028, hosting bid process launched
The International Ski Federation (FIS) governing body has begun the hunt for a host of the first-ever FIS Games in …