Relevent Football Partners arm created for UEFA rights, top execs hired
The Relevent Sports Agency, the global commercial rights-holder for the array of top-tier pan-European UEFA soccer competitions between 2027 and …
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Mediapro wins production contract for Concacaf World Cup 2026 qualifying
Concacaf, soccer’s governing body across North America, Central America, and the Caribbean, has hired Spanish media rights and production agency …
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Cricket Australia connects with Aussie Broadband in new commercial deal
The Cricket Australia (CA) national governing body has brought on board the Aussie Broadband firm as a commercial partner.Through a …
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TF1 deals with FIBA for French national team broadcasts
Global basketball governing body FIBA has agreed a new broadcast partnership with French commercial broadcaster TF1, ensuring widespread distribution for …
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FIFA continues CWC sponsorship push with Taittinger expansion
Global soccer governing body FIFA has agreed an expanded commercial partnership with sparkling wine brand Taittinger, bolstering the partnership portfolio …
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US tariffs could have ‘major impact’ on sports teams globally – report
The tariffs being introduced by US President Donald Trump and the retaliatory tariffs from other countries could have a major …
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Dortmund land Vodafone shirt sponsorship in five-year deal
Borussia Dortmund, the top-tier German soccer club, have secured a deal with multinational telecommunications firm Vodafone, which will become the club's new main shirt …
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EPCR to launch Rugby World Club Cup, renews BeIN rights deal in France
The European Professional Club Rugby (EPCR) club competition organizing body has confirmed that it will launch its first Rugby World Club …
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F1 strikes PepsiCo, MSC Cruises deals, Thailand to bid for race
Elite motor racing series Formula 1 (F1) has struck a new commercial deal with soft drinks and snack foods giant …
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CBS Sports nets Rugby World Cup US rights
CBS, the Paramount-owned US commercial network, has acquired the exclusive domestic rights to air both the men’s and women’s Rugby World …
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Deutsche Telekom secures ‘largest ever’ FIFA World Cup rights package
Deutsche Telekom (DT), the German telecommunications giant, has secured a wide-ranging package of soccer rights from global governing body FIFA, encompassing …
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Visa expands with Red Bull Racing to receive prominent car branding
Credit card giant Visa has expanded its partnership with the Red Bull Racing Formula 1 (F1) motor racing team.The agreement …
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Airbnb checks in as Tour de France partner through 2027
Airbnb, the online accommodation booking service, has announced a three-year partnership with the Tour de France and the Tour de …
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LPGA appoints experienced golf exec Kessler as commissioner
The Ladies’ Professional Golf Association (LPGA) has elected experienced golf executive Craig Kessler as the organization’s new commissioner.He was selected by …
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SPN extends French Open rights until 2027
Sony Pictures Network (SPN), the Indian pay-television broadcaster, has extended its exclusive rights for the Roland-Garros French grand slam tennis …
