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Why WWE’s sponsorship and media landscape is set for significant change
On the second night of WrestleMania XL, fans at Lincoln Financial Field in Philadelphia were treated to a Universal Championship …
Brazil’s WWC bid given boost by FIFA’s evaluation report
The Brazilian bid to host the 2027 FIFA Women’s World Cup (WWC) soccer tournament has been given a higher rating, …
Pitch International acquires minority stake in Matchroom Sport
Pitch International, the UK-based sports marketing agency, has today announced a deal to invest in event promotions company Matchroom Sport.As …
Another blow for Panini as Fanatics takes over EPL licensing rights
English soccer’s top-tier Premier League (EPL) has today unveiled a multi-year, wide-ranging, licensing deal with Fanatics, the digital sports platform …
Sky unveils new Sky Sports+ content offering
UK pay-TV giant Sky has announced the launch of a new streaming and linear channel offering, Sky Sports+, that will …
Exclusive: Orsen to sell global commercial rights for FIBA 3×3 competitions
FIBA, the international basketball federation, has appointed sports marketing agency Orsen to handle commercial rights for its 3x3 competitions worldwide, …
Miami GP attracts F1’s largest-ever live US TV audience
ABC, the US network owned by media giant Disney, generated an average audience of 3.1 million viewers for Formula 1's (F1) …
ESPN+ posts $65m loss as subscribers continue to fall
Subscriber numbers for ESPN+ fell once again, while the streaming service also posted a $65 million operating loss, as media …
Riyadh Season renews UFC partnership, to extend WWE deal
Turki Alalshikh, chair of the general entertainment authority (GEA) of Saudi Arabia, has announced the renewal and expansion of the …
ICC renews with Sky NZ to conclude rights sales process
Sky New Zealand, the prominent pay-TV operator in that country, has renewed its rights covering major events organized by the …
Infront Bettor expands to Americas with Rush Street Interactive
Infront Bettor, the betting division of the international sports marketing agency, has expanded its operations in the Americas courtesy of a …
Atletico Madrid announce ComAve kit partnership
Digital e-commerce platform ComAve has announced a new multi-year sponsorship agreement with Spanish soccer giants Atletico Madrid beginning with the …
Extreme E renews broadcast deal with TV4 in Sweden and Finland
All-electric off-road motorsport series Extreme E has extended its broadcast partnership with Swedish commercial broadcaster TV4 in Sweden and Finland …
NFL in major five-year Accenture tie-up
American football’s top-tier NFL has unveiled a new five-year sponsorship deal with US professional services firm Accenture.Through that tie-up, Accenture …
F1 Academy to launch Netflix docuseries in 2025
F1 Academy, the top motor racing series’ all-female development category, and Hello Sunshine, the media company owned by actress Reese Witherspoon, …