Gucci to replace BWT as Alpine F1 title sponsor from 2027
Gucci, the renowned global fashion brand, has entered the world of motor racing for the first time, striking a deal …
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Zee re-enters sports market with Unite8 brand as World Cup rumors swirl
Indian media conglomerate Zee Entertainment Enterprises has launched a new four-channel linear sports broadcast offering called Unite8 Sports, which could …
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BNP Paribas in lengthy Roland-Garros partnership extension
Multinational bank BNP Paribas will continue as the main partner of the Roland-Garros Grand Slam tennis tournament after extending its …
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SA Rugby continues long-running partnership with SuperSport
The South African Rugby Union (SA Rugby) governing body and the CANAL+ Group, parent company of media heavyweight MultiChoice, have …
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MLV adds Los Angeles expansion franchise with reported $20m price tag
The nascent Major League Volleyball (MLV) competition has announced its latest, and perhaps highest-profile expansion franchise, with businessman Patrick Soon-Shiong …
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Spain, Australia national teams net commercial deals before FIFA World Cup
Soccer's governing bodies in Australia and Spain have brought in new sponsors for their national teams as both men's sides prepare …
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EPL, Serie A bank double-digit viewership growth, SPFL and WSL benefit
UK pay-TV giant Sky Sports has announced that its coverage of the 2025-26 English Premier League soccer campaign saw viewership swell …
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MLS boosts technology drive with WWT partnership
North America’s Major League Soccer (MLS) has announced a new partnership with global tech consulting and integration company World Wide …
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UEFA Spanish-language club comp rights tender issued in US
The tender process for Spanish-language media rights in the US to European soccer's UEFA men's club competitions is now open.European soccer's …
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PGA of America drops Rea Jr. as president, Hoag to title sponsor SPC
Don Rea Jr. has been stood down from his role as president of golf’s PGA of America, following a series …
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Op-Ed: Why vertical video is essential to the future of sports streaming
A collaborative piece by Rene van Koll, senior solutions architect at streaming video and broadcast technology firm Big Blue Marble. Sports …
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ESPN Africa strikes multi-year NBA pay-TV rights agreement
ESPN Africa, the regional pay-TV sports arm of the US broadcasting giant, has secured ‘exclusive’ English-language pay-TV rights across sub-Saharan …
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Bournemouth secure local approval for stadium expansion plans
AFC Bournemouth, the English soccer club, has secured local council approval for plans to expand the capacity of their Vitality …
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France TV viewing figures for Coupe de France final increase
Public service broadcaster France Télévisions secured impressive viewing figures for its coverage of the Coupe de France final.The final of the …
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Badalona to host ACB Super Cup, EuroLeague mulls 2027 Final Four backups
The ACB, the organizer of Spanish basketball’s top-tier league, has announced the Catalan city of Badalona as host for the …
