FIS pushes back against “false” CVC investment proposal rejection claims
The International Ski and Snowboard Federation (FIS) is now attempting to defend itself against criticism from claims that it has …
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uniqFEED appoints Patrick Hastings as new chief operations officer
Swiss advertising solutions and sports rights firm uniqFEED has announced the appointment of Patrick Hastings as its new chief operations …
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World Aquatics adds Sony to global partner list through 2028
The World Aquatics governing body has struck a four-year commercial deal with Japanese technology and media conglomerate Sony Corporation.Through a …
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Elevate announces addition of Levy to ownership group, Velocity grows stake
Sports and business consulting agency Elevate has announced the addition of sports stadium and hospitality brand Levy to its ownership …
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TGL brings in Samsung as 12th commercial partner ahead of 2025 debut
TGL, the tech-infused golf league founded by golf icons Tiger Woods and Rory McIlroy’s TMRW Sports entertainment venture, has brought …
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Santander switches from Ferrari to Williams
The Williams Racing Formula 1 (F1) motor racing team has announced a new multi-year partnership with Spanish bank Santander that …
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Brave Bison charges in to buy Engage for £11m
UK sports marketing agency Engage Digital Partners has been bought up by Brave Bison, the UK-based digital media and social …
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Sportfive in as sponsorship partner for 2025 Beach Volleyball World Champs
Sportfive, the international sports marketing firm, has been appointed as the exclusive sponsorship agency for the Beach Volleyball World Championships in …
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DO & CO signs 10-year extension as supplier to F1 Paddock Club
Motor racing's top-tier Formula 1 (F1) series has announced that caterer DO & CO will continue as an official supplier to …
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SA Rugby member unions vote against private investment from ASG
The proposed private equity investment deal between the South African Rugby Union (SA Rugby), and US-based Ackerley Sports Group (ASG), …
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Nike and CBF take partnership up to 2038 through 12-year extension
The Brazilian Football Federation (CBF) body has struck a 12-year deal extension with sportswear giant Nike, that will see the …
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US senators plead for antitrust investigation into FanDuel, DraftKings
A pair of cross-partizan US Senators have jointly tabled a letter to the country’s Federal Trade Commission (FTC) seeking an …
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PGA Tour partners with influencers to form Creator Council
US golf’s top-tier PGA Tour has announced the formation of a Creator Council, formed of social media influencers and brands.The …
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Report: EuroLeague Final Four 2025 set for Abu Dhabi
European basketball’s elite EuroLeague is reportedly set to announce that the city of Abu Dhabi, UAE, will host the 2025 …
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Grey Goose builds on New York success with Australian Open deal
Vodka brand Grey Goose has become an official sponsor of the Australian Open grand slam tennis tournament.Through a multi-year deal …
