Netflix’s successful NFL broadcasts justify entry into live sports
In May 2024, Netflix announced its inaugural media rights agreement with the NFL, a three-year contract through 2026. Under this …
Post
-
-
Nerds scores NFL UK and Ireland partnership
American football’s elite NFL has expanded its international partnerships portfolio, through a new deal with US-based confectionary manufacturer Ferrara centered …
-
Nerds scores NFL UK and Ireland partnership
American football’s elite NFL has expanded its international partnerships portfolio, through a new deal with US-based confectionary manufacturer Ferrara centered …
-
Coca-Cola becomes national teams shorts sponsor for SA Rugby
The South African Rugby Union (SA Rugby) has struck a four-year sponsorship deal with soft drinks giant Coca-Cola.Through the tie-up, …
-
Sport 24 extends Australian Open deal until 2027
IMG, the heavyweight sports market agency, has extended its agreement to broadcast the Australian Open tennis grand slam on Sport …
-
Man City sign up Veritran, Chelsea Women partner with Constant Contact
Reigning English Premier League soccer champions Manchester City have signed a new multi-year sponsorship deal with technology firm Veritran.In its …
-
China’s Shenzhen to host BJK Cup Finals through 2027
The finals of the BJK Cup national teams women’s tennis tournament will return to Shenzen, China, for the next three …
-
NBA and Tissot renew to take partnership beyond decade
North American basketball’s NBA has renewed and expanded its global marketing partnership with Swiss watch brand Tissot.The multi-year extension, which …
-
Perry Ellis International on board as 4 Nations Face-Off partner
Perry Ellis International (PEI), the US clothing brand, has been unveiled as a sponsor of the 4 Nations Face-Off, the new international …
-
Brack in as Swiss Super League title partner through 2029-30
Swiss men’s soccer’s top-tier Super League will have a new title sponsor from the start of next season, through a …
-
HSBC back in UK tennis as title partner for new-look Queen’s
Banking giant HSBC has struck a four-year title sponsorship deal covering UK tennis’ Queen’s Club Championships.Through a tie-up with the …
-
Inter Milan sign first Saudi deal with Zain
Italian soccer giants Internazionale (Inter) have announced the club’s first partnership agreement in Saudi Arabia, with Saudi technology firm Zain …
-
Sportable taken under CSM Ventures wing
CSM Ventures, the investment arm of Sweden-based Commercial Sports Media, has struck a deal to invest in Sportable, the sports …
-
Havas increases Spanish footing with CA Sports acquisition
Havas, the international advertising giant, has acquired Barcelona-based sports marketing agency CA Sports to expand its offering in Spain.Through the deal, …
-
World Surf League expands US presence with pan-American Disney/ESPN renewal
The Disney-owned international sports broadcaster ESPN has expanded its pan-American broadcast partnership with the World Surf League (WSL) competition.In its …
