LVMH and Red Bull to acquire stakes in Paris FC
The Arnault family, owners of the LVMH French luxury goods conglomerate, and Austrian energy drinks giant Red Bull are finalizing …
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EPCR switches to Macron as apparel partner
The European Professional Club Rugby (EPCR) club competition organizing body has struck a deal with Italian sportswear brand Macron.Through a …
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British Cycling Events signs six-year strategic partnership with IMG
The British Cycling Events governing body has announced a long-term strategic partnership with sports marketing heavyweight IMG to support the …
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UEFA opens up sponsorship bids for 2025-28 national teams’ cycle
UEFA, soccer's governing body across Europe, has issued an invite to brands interested in partnering with its men’s national team …
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PTO, World Triathlon to focus on commercial growth in 12-year tie-up
The Professional Triathletes Organization (PTO) and the World Triathlon governing body have expanded their relationship by announcing a 12-year strategic …
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Sports streaming must be made more affordable to tackle piracy – report
Making sports streaming services more affordable will help to tackle media piracy in the sector, according to a new report.The …
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UEFA and European Club Association extend MOU through 2033
European soccer’s governing body UEFA has extended its partnership with the European Club Association (ECA) through 2033.A formal agreement between …
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Deal Focus: Lucrative LVMH-F1 partnership maintains the series’ opulence
The deal Formula 1 (F1), the iconic elite open-wheel motor racing series recently announced a lucrative new partnership with the luxury …
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Revolut returns as NBA Paris game sponsor in expanded deal
Revolut has agreed a multi-year extension with the NBA that makes the digital financial services company an associate partner of …
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Coup for Mattel and Hot Wheels as multi-year F1 licensing deal struck
The iconic Formula 1 (F1) motor racing series has entered into a new global licensing agreement with the Mattel US-based …
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EBU to provide FTA exposure for FIBA events in long-term deal
The European Broadcasting Union (EBU), the continent’s major alliance of public service broadcasters, has today agreed to a four-year rights deal …
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J.P. Wiser’s adds to stable of NHL Canadian partners
North American ice hockey’s top-tier NHL has struck a deal with Canadian whisky brand J.P. Wiser’s.Through a multi-year tie-up unveiled …
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Infront expands running presence through Shanghai Marathon deal
International sports and media agency Infront and the Shanghai Marathon have entered into a partnership through the marathon’s organizer, the …
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SPORTS MEDIA SPOTLIGHT ON BUSINESS, INNOVATION AND CELEBRITY PIONEERS AT SPORTEL MONACO 2024
In just under three weeks Sportel Monaco (28-30 October 2024), the world’s leading event for the sports media, broadcast and technology …
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Riyadh Air replaces Civitas as Atletico Madrid stadium naming sponsor
Atletico Madrid, the Spanish soccer giants, have announced the major expansion of their partnership with nascent Saudi Arabian flag carrier …
