Canal+ consolidates NBA rights hold in Africa with Supersport deal
Media giant Canal+, which recently closed its acquisition of African TV heavyweight Multichoice and its Supersport TV channel, has announced …
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MLS votes to change calendar, ends Season Pass on Apple TV
Major League Soccer (MLS), the US/Canadian top-flight competition, will alter its calendar from 2027 onward, moving from a February to …
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FFF reconnects with Orange in extension to mid-2030
French soccer's FFF governing body has extended and expanded its commercial tie-up with international telecoms operator Orange.That firm, which has …
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Major golf extension for Sky, Ryder Cup staying in stable through 2029
UK pay-TV heavyweight Sky has extended its rights in that market to golf's iconic Ryder Cup tournament - contested between …
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TKO and Polymarket strike predictions market deal for UFC, Zuffa Boxing
TKO Group, the multisport business giant, has announced a new partnership with cryptocurrency-based prediction market firm Polymarket.The “comprehensive” deal sees …
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Toyota expands NFL sponsorship with league’s entry into Spain
Japanese automotive heavyweight Toyota has struck a deal with American football’s NFL, to sponsor the league’s presence in Spain.Through the …
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AzamTV in AFCON deal across nine sub-Saharan markets
AzamTV, the Tanzania-based pay-TV broadcaster, has snapped up rights in nine markets to soccer's upcoming men's Africa Cup of Nations …
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Deal Focus: Apollo takes 55% stake in Atletico Madrid
The dealUS investment firm Apollo Global Management has finalized the purchase of a majority stake in Spanish soccer giants Atletico …
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South Africa to bid for Summer Olympics in either 2036 or 2040
South Africa will bid to host the Summer Olympics and Paralympics in either 2036 or 2040, the country's government has …
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USA Sports completes Pac-12 domestic rights coverage with five-year deal
US college sports’ newly rebuilt Pac-12 conference has consolidated its domestic coverage by securing a five-year deal with USA Sports, …
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FIH taps Sportfive to secure new brand partnerships
Hockey’s global FIH governing body has announced a new commercial partnership with the Sportfive international sports marketing agency as it …
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NHL deepens Swiss ties through multi-year Norqain deal
North American ice hockey's top-tier NHL has brought in the Norqain Swiss watch brand as a new international commercial partner, …
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WWE strikes long-term partnership with MLSE
WWE, the heavyweight professional wrestling promotion, has announced a wide-ranging deal with multi-sports ownership group Maple League Sports and Entertainment …
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Versant to launch USA Sports umbrella brand
Versant, the US cable TV operator that is set to be spun off from media giant NBCUniversal in early 2026, …
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PFL in supplements partnership with EFX Sports
Mixed martial arts' Professional Fighters League (PFL) has struck a commercial deal with the EFX Sports nutritional and bodybuilding supplements brand.Through …
