Red Bull’s Brittain to head up global marketing at MotoGP
MotoGP, the elite motorcycling series, has today announced Red Bull Racing’s Kelly Brittain as its new managing director of global marketing.She …
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ECB brings in Cognizant in grassroots tie-up
The England and Wales Cricket Board (ECB) governing body for the sport in those countries has announced a new partnership …
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Socios renews Serie A tie-up
Serie A, the top-tier of Italian soccer, has announced the multi-year renewal and expansion of its partnership with blockchain-based fan …
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IMG teams up with Alamiya Media for Saudi soccer production
IMG, the sports marketing agency giant, has enlisted Alamiya Media, the Saudi-based production facilities company, to provide additional facilities and …
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EuroLeague institutes new financial fair play measures
The EuroLeague, European basketball’s elite international club competition, has unveiled new financial fair play (FFP) regulations aimed at promoting parity …
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EuroLeague institutes new financial fair play measures
The EuroLeague, European basketball’s elite international club competition, has unveiled new financial fair play (FFP) regulations aimed at promoting parity …
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CFL names PlayNow Sports as sports betting partner of Grey Cup
The Canadian Football League (CFL) has announced a new betting partnership with British Columbia Lottery Corporation (BCLC).Through the tie-up, BCLC’s …
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ONE Championship partners with blockchain firm Sui and Globant Sportian
ONE Championship, the mixed martial arts (MMA) promotion, has today announced partnerships with blockchain company Sui and technology innovation firm …
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EverPass secures NFL TNF broadcasts through Prime Video deal
EverPass Media, the NFL’s media platform for commercial business game distribution, has agreed a new distribution deal with Amazon Prime …
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Fanatics named retail partner for NHL’s Wild
The Minnesota Wild, of North American top-tier ice hockey’s NHL, have struck a long-term retail partnership with global commerce and …
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AC Milan announce Dyson partnership, renew with Molino Casilla
Italian soccer giants AC Milan have announced a new partnership with consumer technology company Dyson.The “strategic collaboration” will be focused …
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Seven in the running to succeed Bach as IOC president
The International Olympic Committee (IOC) has today revealed a shortlist of seven candidates to replace long-serving Thomas Bach as president …
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Panasonic and Toyota are out of the TOP Programme – does the IOC need to reform its commercial model?
At the beginning of September, following the conclusion of the Paris 2024 Paralympic Games, Japanese electronics giant Panasonic announced that …
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Premiership Rugby and URC play down talk of merger
Premiership Rugby, English rugby union’s top domestic competition, and the United Rugby Championship (URC), the Europe-based club competition, have played down recent …
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DirecTV and Disney finally reach carriage agreement after stalemate
DirecTV, the US cable TV carrier, has announced the resolution of its contract dispute with media giant Disney, ending the …
