Formula E becomes the next sporting property added to Corpay stable
Corpay, the global financial services company that has developed a strong presence in sports, has struck a new deal, this …
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MG renews Davis Cup deal, Banco Sabadell keeps Barcelona Open title rights
The International Tennis Federation (ITF) has announced a renewal with vehicle brand MG, which will continue as the official automotive …
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Mercury13 join Spanish Liga F with FC Badalona Women acquisition
Women’s soccer-focused investment group Mercury13 has made its third, and perhaps highest-profile acquisition, purchasing a majority stake in Spanish top-flight …
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Report: Liga Portugal and Oakvale working on selling media rights stake
Liga Portugal, the organizing body of that country's top-tier soccer league, is reportedly considering selling off a stake in a …
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MLR brings in OS Studios as digital growth partner
North America’s Major League Rugby (MLR) has brought in content creation specialist OS Studios as a new partner.Through a multi-year …
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Roma end shirt sponsor search; Arsenal partner with ADT
Italian soccer club Roma have finally landed a new main shirt sponsor, bringing in betting brand Eurobet on a multi-year …
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F1’s Australian GP draws record turnout, strong viewership globally
Last weekend’s Australian Grand Prix, the opening race of the 2026 Formula 1 (F1) season, drew strong viewership both domestically …
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Wasserman rebranded to The Team as sale process kicks off
Wasserman, the international sports agency, has rebranded to ‘The Team’ amid the fallout of founder Casey Wasserman’s presence in the …
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Southern Conference lands increased visibility in renewed ESPN deal
US college sport’ Southern Conference (SoCon) has secured an extension to its domestic media rights partnership with Disney-owned sports platform …
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M&C Saatchi becomes US Soccer’s marketing agency as FIFA World Cup looms
The M&C Saatchi international marketing agency has struck a new deal with the US Soccer governing body.Through the tie-up, M&C Saatchi …
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MLB and Adobe expand long-standing partnership
Major League Baseball (MLB) has announced a renewal and expansion of its long-running partnership with software giant Adobe ahead of …
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ATP Tour continues youth focus with Overtime extension
The ATP Tour, the men’s top-tier tennis series, has renewed and expanded its behind-the-scenes content partnership with Overtime, the youth-focused …
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Saran elevates experienced sports broadcasting exec Acar Haksal to CEO
Saran Group, the prominent Turkish media operation, has promoted Azade Zeynep Acar Haksal to become its new chief executive.The company …
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Silverstone renews ticketing partnership with SecuTix
Silverstone, the motorsports venue and organizer of racing’s Formula 1 (F1) British Grand Prix (GP), has continued its recent run …
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Most Valuable Promotions creates women’s platform, lands ESPN deal
Most Valuable Promotions (MVP), the boxing promotion business founded by Nakisa Bidarian and Jake Paul, has launched a new global …
