Kia America drives through NBA and WNBA extension
North American basketball's NBA and its women's equivalent, the WNBA, have extended their longstanding deal with Kia America, the regional …
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DAZN and FIFA strengthen ties for FIFA+ relaunch
Global soccer’s governing body FIFA has unveiled a partnership with international streaming service DAZN, covering the relaunch of its FIFA+ …
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Carling extends FA Cup sponsorship to 2027
UK beer brand Carling will remain a sponsor of English soccer’s men’s and women’s FA Cup knockout competitions for another …
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ITV retains rights to PDC events until 2028
The Professional Darts Corporation (PDC) has renewed its rights agreement in the UK with commercial broadcaster ITV until 2028.Under the …
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NCAA delays change to policy covering betting on professional sports
The US National Collegiate Athletic Association (NCAA) has delayed a rule change that will permit student athletes to place bets …
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PSG’s historic 2024-25 season delivers record revenues
Paris Saint-Germain’s treble-winning 2024–2025 season has seen the French soccer giants post record revenues of €837 million ($974.5 million).The club enjoyed …
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Experienced US sports executive Camillo in as WTA chair
Women's tennis' WTA has appointed experienced US sports executive Valerie Camillo to replace Steve Simon as its next chair.Camillo, who has previously held …
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Sky NZ wins Olympic Games rights through 2032
Sky New Zealand (NZ), the country’s pay-TV giant, has secured broadcast rights for the Olympic Games through 2032 after months of …
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LaLiga pulls the plug: Barcelona vs Villarreal Miami clash cancelled
On October 22, just two weeks after LaLiga announced plans to stage its first-ever regular-season match outside Spain — Barcelona …
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NFL and Lululemon in apparel collection deal
The Lululemon athletic apparel retailer has entered into an apparel production partnership with American football's NFL.Through a tie-up unveiled yesterday, an …
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SailGP centralizes ticketing sales with Fever partnership
The SailGP international sailing series has announced Fever as its official ticketing partner in a two-year deal that will centralize …
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Baller League UK renews with domestic broadcaster Sky for season two
UK pay-TV giant Sky Sports has renewed its broadcast partnership with digital-focused six-a-side soccer competition Baller League, which began its …
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Sportel Monaco 2025 with executive director Loris Menoni
Over three days, around 2000 participants representing 70 countries and 795 companies came together to collaborate and accelerate development across …
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Paramount expands UFC rights to Latin America and Australia
US media giant Paramount has expanded its broadcast partnership with mixed martial arts’ Ultimate Fighting Championship (UFC) to include Latin America …
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Canterbury extends with Professional Women’s Rugby through 2026-27
English rugby union's top-tier Premiership Women's Rugby (PWR) competition has extended its commercial partnership with the Canterbury sportswear brand in a …
