Fox generates over $800m in ad revenue for Super Bowl
Fox Corp, the US media giant, generated more than $800 million in advertising revenue from its coverage of the 2025 …
Post
-
-
LFP takes DAZN to court for failed rights payment
French soccer’s LFP governing body has taken legal action against global streaming service DAZN over unpaid rights fees for this season …
-
NHL’s World Cup of Hockey to return in 2028
The World Cup of Hockey international tournament is set to return in February 2028, as the sport looks to establish …
-
Southern Brave sale to GMR Group concludes Hundred team auction process
The auction for stakes in the eight teams from English cricket’s short-form Hundred competition has now concluded, through the (as …
-
Explainer: Why US medical companies target sports sponsorships
Much like the US sports market, the US healthcare market is a multi-billion dollar industry that relies on the custom …
-
UEFA changes TEAMs
An era came to an end as European soccer's governing body UEFA announced it has entered exclusive negotiations with the …
-
Tag Heuer clocks on as first Monaco GP title sponsor
Tag Heuer, the luxury Swiss watch brand owned by French luxury goods conglomerate LVMH, has become the first-ever title sponsor …
-
Soccer players to monetize data through FIFPRO-SDL tie-up
FIFPRO Technologies, a new division of the global labor union for professional soccer players, has announced a long-term partnership with Sports …
-
F1 sponsorship splurge – McLaren, Aston Martin, Alpine, VCARB
The commercial build-up to the 2025 Formula 1 (F1) motor racing season continues, with the Aston Martin, Racing Bulls, Alpine, …
-
Tencent secures exclusive Wimbledon rights in mainland China
Chinese digital giant Tencent has expanded its tennis portfolio after securing exclusive broadcast rights to the Wimbledon Championship grand slam …
-
Op-ed: The new era of sponsorship effectiveness – 10 ways to maximise ROI
In 2025, sport is more than a viable choice for brands looking to boost awareness and affinity, it’s becoming a …
-
UFC expands Thorne partnership, covering anti-doping program
The mixed martial arts promotion UFC has enhanced its global partnership with health and wellness solutions firm Thorne.Already the promotion’s …
-
New England Revolution cut it close with Gillette shirt partnership
The New England Revolution franchise of the US’ Major League Soccer (MLS) competition has announced the Proctor & Gamble-owned male …
-
4 Nations Face-Off the stage, as NHL returns to international scene
The 4 Nations Face-Off ice hockey tournament, organized by the NHL and its Players' association (NHLPA), debuts today (February 12) …
-
Disney adds ESPN content in Australia and New Zealand
Media giant Disney has announced it will add ESPN’s sports content to its Disney+ platform in Australia and New Zealand, …
