F1 returning to Portugal in 2027 through two-year Portimão deal
Top-tier motor racing series Formula 1 will return to Portugal in 2027 after a six-year break.The Portimão venue in the Algarve, …
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LET unveils 2026 schedule with record prize fund
Golf’s Ladies European Tour (LET) has announced a record prize purse for its newly released 2026 schedule, which features 30 events …
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Explainer: Why Atlanta is all-in on the 2026 FIFA World Cup
On December 5, the draw for the upcoming FIFA World Cup 2026 was conducted, informing host cities across the US, Canada, and …
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Australian Open secures first crypto sponsorship through Nexo
The Tennis Australia (TA) governing body has bolstered its commercial portfolio, adding digital asset platform Nexo as the first cryptocurrency …
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Cadillac makes golf return with PGA Tour event at Trump National Doral
Golf’s PGA Tour has unveiled Cadillac, the US car brand, as the title sponsor of its new signature event in …
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Castore to kit out Warwickshire, and The Hundred’s Birmingham Phoenix
UK sportswear brand Castore has been unveiled as the new kit supplier for Warwickshire County Cricket Club and the Birmingham …
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On Location continues with Kraft Analytics as insights partner
On Location, the premium hospitality and experiences company, has extended its tie-up with Kraft Analytics Group (KAGR), in a multi-year renewal.Through …
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PSG extend Visit Qatar deal through 2028
The Visit Qatar tourism body has renewed its sponsorship of French soccer side Paris Saint-Germain (PSG), extending its premium partner …
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Sportfive in as global rights advisor for Copa de la Reina until 2030
The Spanish Soccer Federation (RFEF) has hired sports marketing agency Sportfive to lead the sale of international rights for the …
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Juventus reject €1bn bid from Tether; Roma fly in Wizz Air as sleeve sponsor
The Agnelli family, owners of Italian soccer giants Juventus, have emphatically rejected a takeover offer from cryptocurrency firm Tether, insisting …
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Ben Sulayem FIA re-election confirmed; Concorde Governance Agreement signed
Mohammed Ben Sulayem’s controversial re-election as president of motor racing’s FIA has been ratified following a process where he stood …
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Fuller’s London Pride extends Prem Rugby deal
Fuller’s London Pride, the prominent UK ale brand owned by drinks giant Asahi Europe, has extended its agreement with Prem …
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MLS reports high broadcast and social media engagement for final
The season finale from the recently concluded 2025 Major League Soccer (MLS) campaign generated strong broadcast viewership and social media …
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Louis Vuitton deepens F1 ties with Monaco Grand Prix title sponsorship
Louis Vuitton, the prestigious French luxury fashion brand part of the LVMH conglomerate, has furthered its association with the elite …
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ICC: Major JioStar deal “fully in force” despite speculation
The International Cricket Council (ICC) has come out swinging against suggestions that heavyweights Indian pay-TV broadcaster JioStar will be backing …
