Levy sells large stake in Spurs owner ENIC to Triller-backed investor
Daniel Levy, the former executive chair of English Premier League soccer side Tottenham Hotspur, has divested from most of his holdings …
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UFC maintains commercial push with NinjaTrader tie-up
The UFC mixed martial arts (MMA) promotion has brought in NinjaTrader, a brand of the Payward overall financial infrastructure firm, …
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FIFA adds Salesforce to partnership slate ahead of World Cup
Salesforce, the customer relationship management provider, has joined the commercial slate of soccer’s FIFA governing body in a last-minute deal …
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WBD launches graphics, presentation tenders for UCI MTB World Series
WBD Sports Europe Events, the event management division of the US media giant, has launched a new multi-category set of …
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Serie A extends with CBS for another season, partners with Fastbreak.ai
CBS Sports, the Paramount-owned US national network, has renewed its multi-platform media rights deal with Italian men's soccer’s top-tier Serie A …
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Las Vegas GP to stay on F1 calendar through 2037
Motor racing’s elite Formula 1 (F1) series will continue to feature at least three US rounds on its calendar through …
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LaLiga’s ‘unique commercial platform’ powers record US viewership on ESPN
Spanish soccer’s elite LaLiga has revealed that the 2025-26 campaign drew its best-ever viewership performance on broadcast platforms in the …
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EFL chief exec Birch leaving at end of 2026-27
Trevor Birch, chief executive (CEO) at the second-tier English Football League (EFL) soccer body, will step down at the end …
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Paramount expands UFC coverage to Canada
US media giant Paramount has expanded its broadcast agreement with mixed martial arts’ Ultimate Fighting Championship (UFC) with a new …
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Sportradar renews Wimbledon betting rights secured in IMG Arena acquisition
Sportradar, the sports technology firm, has retained betting data and audiovisual rights to the iconic Wimbledon (The Championships) tennis tournament …
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Infront trumpets new deals for Diamond League ahead of European events
As the European swing of athletics' top-tier Diamond League gets underway for the 2026 season, commercial partner agency Infront has …
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Pepsi Max expands international soccer presence with Scottish FA tie-up
The Scottish Football Association (SFA) governing body has announced a new five-year partnership with beverage giant PepsiCo.Through the agreement, the …
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EQT enters sport with ATP platinum partnership
The top-tier ATP men’s tennis tour has announced a new multi-year partnership with global investment organization EQT, which will serve …
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After World Cup, URC extensions, MultiChoice strikes PSL rights renewal
Canal+, the international media giant that owns sub-Saharan Africa broadcast heavyweight MultiChoice, has renewed its media rights agreement with South …
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Silver eyes 2027 NBA Europe start, YouTube TV ends Finals sponsorship
NBA commissioner Adam Silver has revealed that the top basketball league’s NBA Europe project is on course to launch in …
