M&C Saatchi becomes US Soccer’s marketing agency as FIFA World Cup looms
The M&C Saatchi international marketing agency has struck a new deal with the US Soccer governing body.Through the tie-up, M&C Saatchi …
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MLB and Adobe expand long-standing partnership
Major League Baseball (MLB) has announced a renewal and expansion of its long-running partnership with software giant Adobe ahead of …
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ATP Tour continues youth focus with Overtime extension
The ATP Tour, the men’s top-tier tennis series, has renewed and expanded its behind-the-scenes content partnership with Overtime, the youth-focused …
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Saran elevates experienced sports broadcasting exec Acar Haksal to CEO
Saran Group, the prominent Turkish media operation, has promoted Azade Zeynep Acar Haksal to become its new chief executive.The company …
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Silverstone renews ticketing partnership with SecuTix
Silverstone, the motorsports venue and organizer of racing’s Formula 1 (F1) British Grand Prix (GP), has continued its recent run …
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Most Valuable Promotions creates women’s platform, lands ESPN deal
Most Valuable Promotions (MVP), the boxing promotion business founded by Nakisa Bidarian and Jake Paul, has launched a new global …
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Ex-WPP executive Copas takes over as E1 CEO
The E1 all-electric motorboat racing series has announced Jamie Copas as its new chief executive (CEO) to replace Rodi Basso, …
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Eurovision Sport taps Camb.ai for Paralympics coverage
The European Broadcasting Union (EBU) umbrella body of free-to-air broadcasters across the continent, has partnered with AI translation company Camb.ai …
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TelevisaUnivision and Apple partner for Spanish-language F1 coverage
TelevisaUnivision, the Mexican broadcast heavyweight, has agreed a partnership with tech giant Apple to provide Spanish-language coverage of motor racing’s …
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Chelsea elevate TMGM to back-of-shirt partner; Bayern and Bitpanda renew
TMGM, the online trading and investment services provider, has expanded its partnership with Chelsea to become the English soccer club’s …
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Australia’s Stan adds WTA Tour rights, Kayo taps Helliar for fan engagement
Stan Sports, the streaming service of Australian commercial broadcaster Nine Network, will provide extensive coverage of the top-tier WTA women’s …
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FFF, AFA net major sponsorships ahead of ‘26 FIFA World Cup
French soccer’s FFF governing body has announced a new partnership with domestic boutique airline La Compagnie, which becomes the official …
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New record for Women’s Asian Cup attendance already set in Australia
The ongoing 2026 edition of soccer's AFC Women's Asian Cup - with the bulk of its matches still left to …
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In the Boardroom: Aston Martin Formula 1 Team
In July 2025, carmaker Aston Martin Lagonda announced the sale of the remaining 4.6% minority stake in its Aston Martin Formula …
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CAF postpones WAFCON 2026 just days from kick-off
African soccer’s CAF governing body has postponed the 2026 Women’s Africa Cup of Nations (WAFCON) just 12 days before its scheduled …
