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PFL brings in experienced Revelo as media rights strategy head
The Professional Fighters League (PFL) US-based mixed martial arts (MMA) promotion has hired experienced industry executive Emilio Revelo as senior vice …
Serie A eyes US growth with Minute Media content deal
Italy’s Serie A has become the latest major European soccer league to agree a content partnership with Minute Media, the …
Infinite Reality to acquire Drone Racing League, boosting value to $3.5bn
Metaverse content company Infinite Reality has unveiled a definitive agreement to acquire the international Drone Racing League series for $250 …
Acquera announced as latest partner of E1 World Championship
The all-electric E1 powerboating series has brought in yacht services company Acquera as a commercial partner for the remainder of …
Apex draws more athletes in second Elite Performance funding round
Sports investment firm Apex has announced the second closure of its Elite Performance Venture Capital Fund with €50 million ($53 …
AzamTV secures LaLiga rights in Sub-Saharan Africa until 2028-29
Pay-TV broadcaster AzamTV has acquired non-exclusive rights to Spanish soccer’s LaLiga in Sub-Saharan Africa for the next five seasons.The long-term …
Skyscanner in as global Solheim Cup partner
Worldwide travel-centric search engine Skyscanner has today been unveiled as a commercial sponsor of the Solheim Cup, women’s golf’s top-tier teams …
General Atlantic and XP strategically invest in LiveMode
LiveMode, the Brazilian sports marketing agency, has accepted investment from the General Atlantic (US growth equity) and XP Investimentos (Brazilian …
Fratellia to leave EBU after almost two decades
The European Broadcasting Union (EBU), an alliance of public service broadcasters across Europe, has announced Pascal Fratellia will be leaving …
Report: Apple and FIFA in talks over global Club World Cup rights
Global soccer’s governing body FIFA is close to striking a worldwide media rights deal with technology and content giant Apple, …
Ohtani sees Dodgers land fourth Japanese sponsor in quick succession
The Los Angeles Dodgers, of Major League Baseball (MLB), have announced a multi-year agreement with Japanese retailer Daiso.As part of …
NBA breaks records across social and digital in Europe and Middle East
North America’s National Basketball Association (NBA) has announced that the 2023-24 regular season delivered record-breaking engagement in Europe and the …
Viaplay sales up, subscribers down in Q1
Viaplay Group, the embattled Nordic over-the-top (OTT) streaming service operator, has reported a 4% growth in net sales for the first …
Blockbuster FA Cup semi-final draws 4.4m average viewers on ITV
UK free-to-air (FTA) commercial network ITV has announced that its broadcast of English men's club soccer’s FA Cup semi-final between …
MLB accelerates sustainability work through WM deal
North America’s Major League Baseball (MLB) has entered into a sustainability-focused commercial deal with environmental services provider WM.That brand becomes …