Nike ties down NFL uniform supply rights through 2038
American football’s NFL and sportswear giant Nike have extended their major uniform supply partnership through a 10-year deal unveiled yesterday.Nike …
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VDK Group announced as founding partner to Dutch F1 GP for 2025 and 2026
Dutch installation technology firm the VDK Group has been announced as a founding partner to the Formula 1 Dutch Grand …
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State of the union – with IMG veteran Mandel
Hillary Mandel has been a senior member - for over 25 years - of the North American leadership team at …
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NFL confirms Berlin will host 2025 International game
American football’s NFL has announced that the German capital of Berlin will host an international regular season game during the …
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Blockchain a potential solution ‘to some of sport’s biggest problems’
Blockchain technology could serve as a solution to some of the biggest problems in sports, according to a new report.GlobalData’s …
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No votes needed as FIFA acclaims through 2030 and 2034 World Cup hosts
Saudi Arabia has today, as expected, been applauded into the hosting seat for men’s soccer’s 2034 FIFA World Cup, in …
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Hexagon Cup and courts manufacturer Portico extend deal
The organizers of padel’s high-profile Hexagon Cup tournament have extended their tie-up with padel court manufacturer Portico Sport.Through a renewal …
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US Soccer and Haleon announce new multi-year partnership
The US Soccer governing body and international health firm Haleon have announced a new multi-year partnership.As part of the tie-up, …
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AFC and Sport 24 in extension through 2028-29
The Asian Football Confederation (AFC) regional governing body has unveiled a lengthy renewal of its in-flight and at-sea broadcast partnership …
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Astro renews with English Premier League, FA Cup, through 2027-28
Malaysian pay-TV broadcaster Astro has retained rights to English men’s soccer’s top-tier Premier League (EPL) for the next three seasons.Starting …
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Baycurrent in as title sponsor of PGA Tour’s Japan event
US golf’s top-tier PGA Tour and Japanese consulting firm Baycurrent have announced a multi-year agreement for the firm to become …
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Unrivaled signs uniform deal with Under Armour
Unrivaled, the new 3x3 professional women’s basketball league set to launch in the US in January, has signed a multi-year deal …
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F1 US viewership strong across 2024, falls slightly short from 2022 record
Open-wheel motor racing’s elite Formula 1 (F1) series has maintained its strong viewership in the US, averaging 1.11 million viewers …
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Sportfive moving further into talent representation through Kosicke tie-up
International sports marketing firm Sportfive is launching a new athlete consulting and representation service called ProjectFive, through a collaboration with …
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VriendenLoterij becomes first Eredivisie title sponsor since 2005
Dutch men’s soccer’s top-tier Eredivisie will get its first title sponsor in 20 years next season, through a four-year tie-up …
