Post
Amazon on board as latest UEFA women’s soccer sponsor
Amazon, the global tech and retail giant, has today (June 2) been unveiled as an official partner of UEFA women's …
Former Twitter sports exec Adeshola named operating partner at Arctos
US-based private equity firm Arctos Sports Partners has named former Twitter sports executive TJ Adeshola as an operating partner.Adeshola has …
Puig becomes global partner of the 37th America’s Cup
Spanish fashion and fragrance brand Puig has been announced as a global partner of the 37th Americas Cup, the international …
Ziggo Sport retains rights to the Belgian Pro League
Ziggo Sport, the Dutch pay-television network owned by telecoms operator VodafoneZiggo, will continue its coverage of Belgian soccer’s top-tier Pro …
DAZN taps CNN’s Peterson for commercial distribution, draws record UWCL viewership
DAZN, the global sports streaming service, has hired Rachelle Peterson as senior vice president of global commercial distribution.In the role, …
Subscribe to our Newsletter
Get industry leading news, data and analysis delivered to your inbox
Facilitating fandom: The meteoric rise of Fanatics
“There'll be more movement in the direction of sport as entertainment, not just for the hardcore sports consumer but a …
DSG ordered to pay MLB contracts, MLB-MLBPA partner on player marketing
A US federal bankruptcy court has ruled that Diamond Sports Group (DSG), the Sinclair subsidiary that operates the Bally Sports …
Soccer is fundamentally unbalanced and the lack of unpredictability is harming the sport
The popularity of soccer has led to enormous sums of money being present within the game in a multitude of …
Michelob Ultra in inaugural global beer partner deal with NBA
Michelob Ultra, the US beer brand owned by international brewing giant Anheuser-Busch InBev (A-B), has extended and expanded its tie-up …
FC Diez Media brings in Felipe Lazaro as head of media
FC Diez Media, the IMG-owned agency that handles commercial rights to South American club soccer competitions, has today (June 1) …
ECB brings in Metro Bank as major women’s cricket partner
The England and Wales Cricket Board (ECB) governing body has brought in UK high street bank Metro Bank as its …
ASOIF brings in trio of international federations as new full members
The international federations of sport climbing, surfing, and skate sports have been given full membership status of the Association of Summer …
Texas Children to title sponsor PGA’s Houston Open; Cisco renews with USGA
Texas Children, the Houston-based pediatric hospital, has been announced as the title sponsor of golf’s Houston Open from next year …
WSC Sports bolsters portfolio with TelevisaUnivision and ELF deals
WSC Sports, the Israel-based sports video content provider, has agreed new partnerships with media giant TelevisaUnivision and the European League of …
Foxtel and SBS acquire Netball World Cup rights in Australia
Australian pay-television heavyweight Foxtel has today (June 1) been unveiled as the main broadcaster for this year’s Netball World Cup …