09 July 2026
09 July 2026
GlobalData Sport senior data researcher Will Padmore discusses Puma's Portugal deal and the brand's African commitment.
The network will provide coverage of all matches via streaming platform Paramount+.
The league intends to award up to eight long-term franchises for the 2027-28 season and expand to 24 teams.
The Las Vegas Jacks ownership group consists of former NBA players, media and business executives, and financial services companies.
The deal includes naming and jersey patch rights for the American football and basketball seasons.
The.Team will look to secure a new front-of-kit sponsor and naming rights partner for the franchise’s performance center.
Major League Baseball has also brought in Indian cricketing superstar Suryakumar Yadav as a brand ambassador.
Cisco will provide network infrastructure and AI tech to futureproof the championships and its headquarters.
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