Podcast: The Business of Nike at the FIFA World Cup 2026
GlobalData Sport senior data researcher Will Padmore discusses Nike’s high spending and value at the major national team tournament.
03 July 2026
03 July 2026
GlobalData Sport senior data researcher Will Padmore discusses Nike’s high spending and value at the major national team tournament.
With the knockout stage of the tournament now in full swing, significant viewership figures have been recorded in major territories.
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