Podcast: The Business of Nike at the FIFA World Cup 2026
GlobalData Sport senior data researcher Will Padmore discusses Nike’s high spending and value at the major national team tournament.
02 July 2026
02 July 2026
GlobalData Sport senior data researcher Will Padmore discusses Nike’s high spending and value at the major national team tournament.
This year’s edition will be held at the Indian Wells Tennis Garden in Los Angeles, California.
The company's operations in the Netherlands will be sold off to DPG Media's Videoland for over €140 million.
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