Podcast: The Business of Nike at the FIFA World Cup 2026
GlobalData Sport senior data researcher Will Padmore discusses Nike’s high spending and value at the major national team tournament.
30 June 2026
30 June 2026
GlobalData Sport senior data researcher Will Padmore discusses Nike’s high spending and value at the major national team tournament.
The broadcaster will provide coverage of the 12-day event across its linear and streaming platforms.
This surpassed the previous record of 3.5 million set at the 1994 World Cup in the United States.
Race car driver Jason McCarthy becomes the first owner of a PJL team.
The newly relegated club has thus avoided the Premier League’s gambling sponsor ban.
The five-season renewal begins with the 2027-28 campaign of the top-tier Liiga.
The publicly-traded broadcasting heavyweight will have Mike Cavanagh, Comcast's current president, as its chief executive.
The size of the stake has not been revealed, although reports in the US suggest it stands at around 10%.
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