Podcast: The Business of Adidas at the FIFA World Cup 2026
GlobalData Sport senior data researcher Will Padmore discusses Adidas’ increased exposure at the major national team tournament.
23 June 2026
23 June 2026
GlobalData Sport senior data researcher Will Padmore discusses Adidas’ increased exposure at the major national team tournament.
The brand will serve as the exclusive non-alcoholic ready-to-drink beverage partner of the tournament.
Polymarket becomes the Bundesliga’s official prediction market partner in the US.
A quartet of new teams is joining the league in 2026-27 - Detroit, Las Vegas, San Jose, and Hamilton.
The new commercial platform replaces Think450 as the NBPAA's B2B licensing and marketing business.
Salesforce will deploy its portfolio of AI solutions to unify fan engagement, data, and team operations, on one platform.
This tie-up covers the DStv Stream app run by African heavyweight MultiChoice, which Canal Plus now controls.
World Boxing TV will feature live event coverage, exclusive content, and on-demand programming.
Merging industry-leading business intelligence & award-winning journalism, this is an unrivalled opportunity for engagement with B2B professionals across a network of 40+ leading media websites.
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