17 April 2026
17 April 2026
Kingdom Holding Company has acquired 70% of the Saudi Pro League club as PIF refocuses its investments.
The General has been named as the first-ever official auto insurance partner of WWE.
BingX will continue as the club’s official principal partner.
The changes in leadership at the heavyweight sports marketing agency will also see long-time executive Chris Guinness depart.
Fuse managing director Matt Bailey discusses how F1's unique position in global sports is paying dividends for commercial partners.
The tie-up has been struck just before the start of the 2026 WEC season on April 19 in Italy.
The agreement covers major FIBA tournaments such as this year’s women’s World Cup and the 2027 men’s edition.
The 2025-26 regular season drew Olympics-aided double-digit viewership growth when compared to the 2024-25 campaign.
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