Explainer: How Carlsberg keeps Liverpool partnership fresh after three decades
Carlsberg global sponsorship director Louise Bach discusses the 'Signs of Unity' campaign and how the beer brand ensures consistent activations.
02 March 2026
02 March 2026
Carlsberg global sponsorship director Louise Bach discusses the 'Signs of Unity' campaign and how the beer brand ensures consistent activations.
US-Israeli strikes on Iran over the weekend have already caused disruption to multiple sports in the Middle East.
The subscription platform will live-stream all 104 matches during the expanded tournament.
Netflix will air the Canadian GP in the US, while Apple will stream Drive to Survive season eight.
The 2027 edition of the America's Cup marks the first time that iconic race takes place in Italy.
The Merseyside club generated over £700 million across the period as they secured their 20th league title.
David Muoser has been with Kings League since January 2025, serving as strategy and business development director for the past year.
The 10-team league will end promotion and relegation ahead of 2026-27, with expansion mooted by 2029-30.
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